Is content the advertiser’s attention-seeking saviour?

December 10, 2015

Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning.

Simple and obvious, but how to earn attention? Welcome a great marketing hero of our time – content – the attention seeker.
Read the full article by Alex Altman, Managing Director, Global Solutions London, MEC and Co-Judges of The World Media Awards.