Q: Why is now a relevant time to be launching these awards?
Chris: Now is the perfect time to launch these awards. Advances in technology continue inexorably, and this creates homogeneous media behaviours. And whilst local nuances remain and remain important, at a macro level the marketing challenges faced by brands are universal. Recognising brands that navigate this complex landscape successfully seems only right!
Q: What is different about these awards?
Chris: The World Media Awards are different in that they place a premium on collaboration. Successful marketing across borders cannot be done in isolation, and the winners of the WMA’s will all have demonstrated an unparalleled ability to collaborate effectively.