Interview with Joshua Krichefski, CEO, MediaCom
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Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Josh - First, it’s worth defining Content Marketing as I think it...
60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips
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Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...
WMG Directors Think Tank – Predicting the Future
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The Directors of the WMG held a hugely successful round table lunch yesterday. They were joined by 4 of the industry’s most respected editors – Dan Stewart, Europe Editor, Time;...
Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank
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Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...
CIM Financial Services Marketing Summit – November 2019
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The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit....
Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider
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Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab
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Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...
Interview with Robbie McCalwey, Director Global Marketing Strategy, EA
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Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...
Predicting the Future – Paris – 14th November 2019
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The World Media Group and The Internationals hosted a brilliant breakfast briefing this morning at Bloomberg, Paris where a panel of editorial experts looked to the future and predicted what...
New survey suggests brand activism is on the rise
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Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...