Should you advertise in an election year?
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There are good reasons for brands to spend their ad dollars with trusted news outlets, writes Jamie Credland, CEO of World Media Group, an alliance of leading global media organisations. This...
What we learned about Davos and its implication on the year ahead
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Last week the WMG had its first Smart Briefing of the year, a lively discussion with some of our top international journalists about the impact of Davos on the year...
New WMG CEO to advertisers: Don’t shy away from trusted news in an election year
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The Media Leader Interview World Media Group (WMG) has appointed Jamie Credland as CEO, succeeding Belinda Barker. Credland was most recently senior vice-president, marketing and strategy, at The Economist Group....
World Media Group announces new leadership team with Jamie Credland at the helm
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BBC Studios’ Samantha Adams and Economist Impact’s Emma Winchurch-Beale appointed as Co-presidents Former Chief Executive Belinda Barker takes on the role of Chair Global news organisation CNN International is the...
The Year Ahead in Media and Marketing – World Media Group members discuss the hot topics for 2024
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World Media Group CEO Belinda Barker reveals what the hot topics on members’ minds for 2024, from elections and AI to cookies and support for quality journalism. To read the...
2023 – Highlights, trends and what we’re looking forward to!
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In conversation with Damian Douglas, Emma Winchurch-Beale and Samantha Adams In this episode, Belinda Barker chats with Damian Douglas, Managing Director, EMEA, TIME and President of the World Media Group,...
Traditional media vs social: savvy media brands combine the best of both to thrive
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News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences. Where...
My Media Life – Obinna Iwuji, Content Partnerships Manager, Wavemaker
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As part of our My Media Life series, the World Media Group’s Chief Executive, Belinda Barker chats with Obinna Iwuji, Content Partnerships Manager at Wavemaker, and the ‘Rising Star’ winner...
The Future of Travel Marketing – Key Takeouts
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The Future of Travel Marketing: Key Takeouts With the travel industry in flux over the last few years, it’s been a challenging time for travel brands and advertisers. The editorial...
In conversation with Manoj Khimji and Luca Allam
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