The World Media Awards 2016 Shortlist
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World Media Awards Automotive Brand Entry Title Leading Agency Bentley Championing Extraordinary Women PHD International Landrover My Land MEC MENA (credits to Wunderman MENA) Lexus Striking Angles ZenithOptimedia International Renault...
Four questions to answer before creating and distributing content
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Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman,...
3 key learnings from developing global content-driven marketing campaigns
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So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural...
The lowdown on creating award-winning content campaigns
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Content. It’s a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike. Read the full article by Belinda Baker, outlining the...
Q&A with Niki Webb, CEO EMEA at FleishmanHillard, ContentWorks
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As a journalist and marketer Niki, with 20 years’ branded content experience and as a frequent media commentator she brings her skills to the new emerging world of branded content...
Q&A with Sonia Le Louarn, Chief Strategy Officer at Mindshare Lat Am
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Sonia is responsible for Mindshare’s entire strategic product across the region. In this role her primary function is the development and implementation of agency products and services that enable Mindshare’s...
Q&A with Alex Altman, Managing Director, MEC Global Solutions – London
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Alex has over 20 years’ media experience having worked at some of the industry’s biggest and most successful agencies. At MEC Global Solutions he heads up a 150 strong team...
Q&A with Chris Gottlieb, CMO at London and Partners
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As the Chief Marketing and Communications Officer of London and Partners, Chris has a remit to promote London globally to attract tourists, foreign direct investment, students and events & conferences...
Q&As with the World Media Awards’ Judges
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The World Media Awards is incredibly privileged to have a panel of judges at the top of their game and from an enviable array of advertisers, agencies and media owners....
Q&A with Kaylee King-Balentine, Director at TBrand Studio International, The New York Times
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At The New York Times Kaylee leads the editorial, creative and video direction on all international Paid Posts and works alongside the international sales teams to develop new global business...