Q&A with Jane Grenier, Executive Director of Client Services at Quartz

January 4, 2016

Q: Are content-driven communications, customised content, native advertising, sponsored content, brand journalism, owned media and branded content the same thing?

Jane: No—but they can all be part of a well-rounded and nutritious content diet!

Q:Why should brands use native content – what is it best suited to achieve?

Jane: Native content that speaks the language of the platform that serves it is more likely to attract organically engaged prospects and to reinforce or shift brand perception.

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