January 4, 2016
Q: Are content-driven communications, customised content, native advertising, sponsored content, brand journalism, owned media and branded content the same thing?
Jane: No—but they can all be part of a well-rounded and nutritious content diet!
Q:Why should brands use native content – what is it best suited to achieve?
Jane: Native content that speaks the language of the platform that serves it is more likely to attract organically engaged prospects and to reinforce or shift brand perception.
See more interviews / Judges’ views on what makes great, content-led, international advertising.