Five success factors for brand-media owner partnerships in content marketing
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Choosing the right media owner platform for your content-led advertising campaign is key to success - respondents to our recent “future of global content marketing” survey cited it as the...
New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures
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A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...
Your new year challenge: how to target corporate influencers
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It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...
What makes great content-led advertising?
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What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...
Interview with Iain Jacob
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Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...
Interview with Thibaut Portal
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Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one...
Interview with Tanya Robinson
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Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she...
Interview with Johanna Krantz
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We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the...
Interview with Richard Stokes
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Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover...
Why Quality is winning the war on Attention
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Sempl Conference Slovenia – Thursday 29th November 2019 Emma Winchurch-Beale, in her role as President of the World Media Group presented the Moat Quality Benchmarks within the context of Brand...