Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?
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Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...
Tailor-made: How to cut through with custom content
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Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content...
Quality News sites get ‘Halo effect’ on ad viewability
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Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on...
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention
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Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms...
WMG Cannes Wrap 2019 – 25th June 2019
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WMG hosted our Cannes Wrap 2019 this week. It was a hugely enlightening and insightful panel discussion about the key themes and ideas that arose from Cannes Lions 2019. Our...
Branded Content: Creating Successful Campaigns with Ads that don’t look like Ads
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Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media...
Masterclass in Storytelling 16th May 2019
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A fantastic, insightful event hosted by The World Media Group last week - our Masterclass in Storytelling. An expert panel presented winning case studies from our recent 2019 World Media...
Audio Internet stuck in 1996 – WARC newsletter April 2019
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Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic,...
World Media Awards 2019 – Grand Prix Shortlist
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The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...
Patience required with an Audio Internet
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Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google,...