Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by economic recovery? That was the topic posed to a panel of four industry experts today in the World Media Group’s third webinar, hosted by Damian […]

A really fascinating webinar took place today by The World Media Group.  Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of significant disruption. The panel concluded that to survive the post COVID-19 world brands need to be authentic, meaningful and add value.  The customer has to […]

World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 – Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that much of Europe, along with Asia, has passed the peak of infections. But with global leaders responding differently to the crisis, there are discrepancies about […]

A really interesting and thought-provoking webinar took place today by The World Media Group.  Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are all responding quite differently to the current pandemic climate. Top quotes from today were “it’s better to be right, than first” and “it’s a crisis […]

Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the light of COVID-19? That was the question posed to a panel of 11 industry experts yesterday during a webinar hosted by the World Media Group. […]

Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most (in business and human behaviour) about what has happened since the Covid-19 pandemic began. The overriding feeling was that there has been an amazing sense […]

Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded by the internet, by social media, has meant that fakery has become more sophisticated, more widespread and more damaging to trust in the media than […]

Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some of the key takeaways, as observed by Katya Ionova, Creative Director, UK & EMEA, Business Insider and Damian Douglas, Managing Director, EMEA, Time. Youth Power […]

The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit. This was a fantastic day filled with great discussion and many topics were explored including challenges of ‘Modern B2B Marketing’, ‘Answering the Question of ROI’, […]