Masterclass: How to create an award-winning content campaign This year’s masterclass in storytelling brought together a panel of representatives from the BBC, De Beers and National Geographic to provide insight into what goes into making an award-winning content campaign. Each panellist presented their case study, followed by a Q&A session with the audience. Journey To [...]
Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what it takes to create an award-winning content campaign. Here are 10 top tips from our expert panel to ensure your content campaign rises above the […]
Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by economic recovery? That was the topic posed to a panel of four industry experts today in the World Media Group’s third webinar, hosted by Damian […]
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to take part in a webinar run by the World Media Group, a collective of major global publications. The webinar, and ten panellists involved, set out to […]
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the light of COVID-19? That was the question posed to a panel of 11 industry experts yesterday during a webinar hosted by the World Media Group. […]