Welcome to Trusted Journalism Matters, a new series where we chat to World Media Group members about the importance of quality journalism. Belinda chats to our guests about what attracted them to working for their news outlet, and the role their organisation plays in helping audiences to make sense of the world around us. For [...]
Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In a world where we’re constantly bombarded by communication, sifting through the millions of data points to decipher what’s true and meaningful would be practically impossible […]
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to take part in a webinar run by the World Media Group, a collective of major global publications. The webinar, and ten panellists involved, set out to […]
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the light of COVID-19? That was the question posed to a panel of 11 industry experts yesterday during a webinar hosted by the World Media Group. […]
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most (in business and human behaviour) about what has happened since the Covid-19 pandemic began. The overriding feeling was that there has been an amazing sense […]
Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded by the internet, by social media, has meant that fakery has become more sophisticated, more widespread and more damaging to trust in the media than […]