A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of significant disruption.
The panel concluded that to survive the post COVID-19 world brands need to be authentic, meaningful and add value. The customer has to be the key focus. The quote of the session was:
“Less Twaddle more focus” David Wheldon
“Connect and simplify” Louisa Loran
Trust continues to grow in importance and brands need to recognise you have to earn this – so doing the “right” thing is vital.
Communication is paramount and brands are encouraged to be bold, but must strike a balance using the right tone.
Data is also the gold thread in strategy but the human interpretation is paramount.
Full key takeouts will follow but in the meantime, if you missed the webinar today please click HERE to watch this really insightful panel discussion.