Finalist 2023Rising Star Entered by:WavemakerObinna IwujiThe Elevator Pitch In taking over leadership of the employee resource group wavemaker roots, Obinna has fostered a community of people interested in cultural inclusion in advertising. With this he has contributed to client pitches and brainstorms, created several community events from fundraisers to public speaking workshops, and established opportunities [...]
Finalist 2023Rising Star Entered by:UMRosie DuckworthThe Elevator Pitch It’s hard to think of something for which Rosie would not stand out for. Impressing us right from the interview process, Rosie keeps shining for her brightness, curiosity and dedication to the work, her clients and her team. Her positive attitude and strong work ethic have led [...]
Finalist 2023Rising Star Entered by:OMD EMEASakshi BhambhaniThe Elevator Pitch Since joining OMD EMEA in 2021, Sakshi has been crucial in driving digital transformation for OMD’s global clients. Beyond Data and Tech, she is passionate about people and culture and has developed agency-wide training promoting DEI solutions and comprehensive onboarding programs for graduates entering the media [...]
Finalist 2023Rising Star Entered by:Condé NastTeodora TepavicharovaThe Elevator Pitch Teddy is a Senior Programmatic Strategy Manager at Condé Nast. She is at the forefront of leading the strategic development of Conde Nast's go-to-market strategy for Programmatic, alongside providing strategic solutions to global clients. Teddy is an industry speaker and panelist on topics around Programmatic, advertising, [...]
Winner 2023Brand & Media Owner Partnership BrandBirkenstockEntered by:The New York Times AdvertisingBirkenstock – “Ugly for a Reason”The Challenge In 2022, Birkenstock experienced record sales, partly attributed to the pandemic-induced lockdown and surge in popularity of "ugly" shoes. Despite high consumer awareness, the brand's true purpose wasn't being communicated or understood by consumers. Birkenstock faced a [...]
Highly Commended 2023Financial Services BrandPGIMEntered by:ReutersOutFrontCredited:Ptarmigan MediaThe Challenge How can asset managers capture attention, boost market leadership positioning and keep investors informed with topical trends during such volatile economic headwinds? As PGIM, the global asset management arm of Prudential Financial, we wanted to create a unique way for investors to think about and navigate the [...]
Winner 2023Automotive BrandVolkswagen ID BuzzEntered by:PHD and Scholz&FriendsID. Buzz – Feeling The Force Of A Perfect PartnershipThe Challenge You could probably draw a picture of the original Volkswagen T1 camper van from memory if we asked you to. It has a cherished place in global culture. But that reverence was a potential barrier to how [...]
Shortlisted 2023Travel & Tourism BrandTravel ManitobaEntered by:Travel ManitobaCanada’s Heart Is CallingCredited:UpHouse Inc.The Challenge As Travel Manitoba looked to recover from the devastating impacts of the pandemic in 2021, the organization knew its seven-year-old brand, Manitoba, Canada’s Heart…Beats, needed to evolve. That year, Travel Manitoba engaged Stormy Lake Consulting to assess the brand’s equity, determine how [...]
Winner 2023Travel & Tourism BrandCymru Wales (Welsh Government)Entered by:Orchard Media and EventsWales To The WorldCredited:iCrossing UKThe Challenge In November 2022, Cymru — the Welsh national football team — flew out to Qatar to compete in the FIFA World Cup finals. The first time in 64 years that our nation had participated in the world’s biggest [...]