Awards winner (2023) 🏅Maersk: Discover New PathsBrand:MaerskEntered by:Havas BusinessCredits:&Co, CopenhagenCategory:Corporate Influencer Challenge Maersk, one of the oldest a shipping companies in the world, is in a transformational journey to become a modern logistics company that can transport goods from start to finish, and not just across the sea. Through various acquisitions over the last few [...]
Awards finalist (2023)Iberdrola: The Power PlaybookBrand:IberdrolaEntered by:Wall Street JournalCredits:Headland ConsultancyCategory:Corporate Influencer Challenge Global carbon emissions inched higher last year, but the increase was less than what had been feared thanks in part to the booming demand for renewable energy. “Without clean energy, the growth in CO2 emissions would have been nearly three times as high.” [...]
Awards finalist (2023)Brand Scotland: More Than You ThoughtBrand:ScotlandEntered by:BBC StoryWorksCredits:Warner Bros. Discovery, TikTok, Snap, Meta, Google, X, Marcel, BBH, UEGCategory:Corporate Influencer Challenge Brand Scotland approached BBC StoryWorks with a vision to build Scotland’s reputation as a global player on the world stage. In particular, Brand Scotland wanted to position Scotland as a highly desirable place [...]
Awards finalist (2023)Iberdrola: Building a 'Green Energy Major'Brand:IberdrolaEntered by:Headland ConsultancyCredits:Financial Times, Wall Street Journal, Washington PostCategory:Corporate Influencer Challenge Iberdrola, the Spanish-headquartered energy company, was one of the first big energy companies to start the transition from fossil fuels 20 years ago. But outside of Spain awareness and understanding of Iberdrola’s leadership was low. FT reader [...]
Awards winner (2023) 🏅Visa: Protecting gamers protects VisaBrand:VisaEntered by:Starcom WorldwideCredits:Roblox, Venatus MediaCategory:Financial Services Challenge A HARD REALITY: A GENERATION BYPASSING PLASTIC Visa is a global payments technology company. With 2.5 billion credentials in use, Visa connects people through payments all around the world. Visa aims to be the best way to pay and be paid, [...]
Highly Commended (2023) 🏅PGIM: OutFrontBrand:PGIMEntered by:Reuters PlusCredits:Ptarmigan MediaCategory:Financial Services Challenge How can asset managers capture attention, boost market leadership positioning and keep investors informed with topical trends during such volatile economic headwinds? As PGIM, the global asset management arm of Prudential Financial, we wanted to create a unique way for investors to think about and [...]
Awards finalist (2023)Invest Europe: A Different Angle – Funding people, with PurposeBrand:Invest EuropeEntered by:Invest EuropeCredits:BBC StoryWorksCategory:Financial Services Challenge The European private equity and venture capital industry manages €846 billion of assets employing 10.5 million people across Europe, 4.5% of the region’s workforce. Most people come into contact with a product or service from a company [...]
Awards finalist (2023)iShares: Index MoreBrand:iShares by BlackRockEntered by:MindshareCredits:adam&eveDDB, Two, cain&abelCategory:Financial Services Challenge The European ETF AUM is predicted to almost double in four years passing $3T by 2026 which is a 16+% annual growth rate (PWC, 2022), this offers great opportunity, but also a challenge to iShares to maintain its market share of 43% in [...]
Awards finalist (2023)Visa: The right way to the right attentionBrand:VisaEntered by:Starcom WorldwideCredits:Category:Financial Services Challenge The Hard Reality: To build trust, attention really matters. Visa is a global payments technology company connecting consumers, businesses, banks, and governments in more than 200 countries and territories worldwide. With 2.5 billion cards in use, Visa connects people through payments [...]
Awards finalist (2023)Bumble: Brand Anthem – Find that FeelingBrand:BumbleEntered by:Havas Media Group LondonCredits:Category:Media & Entertainment Challenge The online dating app category is more cluttered than ever. Not only are major global players diversifying their offering and spending more, new apps like ‘Thursday’ in the UK and Fruitz in France are entering the market with localised [...]