Shortlisted 2022Travel & Tourism BrandVisitScotlandEntered by:The Walt Disney CompanyCredits:National Geographic, CaratSlow Up In ScotlandThe Challenge VisitScotland briefed National Geographic to develop a campaign that would broaden perceptions of what they could experience in Scotland that would ultimately lead to a change in beliefs and behaviour when considering their holiday choices. After a lengthy period of [...]
Shortlisted 2021Technology and Telecoms BrandMicrosoftEntered by:CaratMicrosoft Teams for today, Teams for tomorrow, Teams for allThe Challenge At the start of the initial Microsoft Teams campaign launch in January 2020, our goal was to increase familiarity against our information workers audience. Whilst Microsoft Teams was available and in-market prior to launch, average daily usage and general [...]