Awards finalist (2025)Samsung: Open Always WinsBrand:Samsung GalaxyEntered by:Starcom WorldwideCredits:Warner Bros. Discovery, TikTok, Snap, Meta, Google, X, Marcel, BBH, UEGCategory:Technology & Telecoms Challenge The Olympics. The world’s biggest sporting and marketing event. But also the most crowded. Samsung has been an Olympic supporter since 1988, with an ambition to be more than just a sponsor. In [...]
Awards finalist (2025)Samsung: S24 – World’s Biggest Livestream LaunchBrand:Samsung Galaxy S24Entered by:Starcom WorldwideCredits:TikTok, Threads, X, YouTube, InstagramCategory:Technology & Telecoms Challenge In 2024 there were 43 global smartphone launches. New smartphone launches risk becoming routine and unseen, even for those who really care about them. The Samsung Galaxy S24 was one of Samsung’s first flagship phones [...]
Awards finalist (2025)Northern Data Group: TIME collaborationBrand:Northern Data GroupEntered by:TIMECredits:Category:Technology & Telecoms Challenge Northern Data Group, a key player in AI innovation, faced the challenge of elevating its profile among the world’s most influential decision-makers and thought leaders. As AI reshapes industries, the brand needs to align itself with conversations driving ethical, responsible, and innovative [...]
Awards winner (2024) 🏅Google: Engaging C-Suites Through Gamified ContentBrand:GoogleEntered by:Financial TimesCredits:Phantom StudiosCategory:Technology & Telecoms Challenge Imagine you’re responsible for making a business profitable, resilient and sustainable. Would you know which decisions to take? Google Cloud wanted to show senior decision-makers how smart use of data can help them make sustainable choices that build resilience and [...]
Highly Commended (2024) 🏅HPE: Unlock AmbitionBrand:Hewlett Packard EnterpriseEntered by:Realm B2BCredits:BBC, Wall Street Journal, Forbes, Business InsiderCategory:Technology & Telecoms Challenge HPE sought to capture the attention of C-Level executives from large global companies, increasing unaided brand awareness while showcasing their expertise in AI and Hybrid Cloud. The challenge lay in engaging a highly selective, time-constrained audience [...]
Awards finalist (2024)Samsung: Creating Calm In A Connected WorldBrand:Samsung GalaxyEntered by:Dow Jones | The Trust InternationalCredits:Starcom WW SeoulCategory:Technology & Telecoms Challenge Mindful consumption in the connected world is a challenge for everyone. How do you continue to innovate, create and inspire, whilst also ensuring that responsible and sustainable practices ensue. It’s a challenge that spoke [...]
Awards finalist (2024)Deutsche Telekom: Summer Of Joy, Youth And FreedomBrand:Deutsche TelekomEntered by:MindshareCredits:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersCategory:Technology & Telecoms Challenge In a saturated telecommunications market, Deutsche Telekom faces the challenge of capturing and maintaining the attention of Gen Z, a digitally native generation, shaped by global uncertainty, that prioritizes [...]
Awards winner (2023) 🏅Deutsche Telekom: #WhatWeValue – Embracing Volunteerism With Gen ZBrand:Deutsche TelekomEntered by:MindshareCredits:Publicis Sapient, emetriq GmbH, Saatchi & Saatchi London, Proud Robinson & PartnersCategory:Technology & Telecoms Challenge As telecommunication services become more competitive, Deutsche Telekom’s most imminent challenge as a brand is to stay relevant and top-of-mind among in-market audience. Among all age groups, [...]
Awards finalist (2023)Samsung: Galaxy – Flipping Perceptions with StemDropBrand:Samsung GalaxyEntered by:Starcom WorldwideCredits:TikTok, Universal Music Group, SycoCategory:Technology & Telecoms Challenge THE HARD REALITY: How to disrupt a default like Apple Finding new growth in smartphones is hard. People default to what they own or what they assume is the best. Winning young buyers is now crucial, [...]
Shortlisted 2022Technology & Telecoms BrandWebex by CiscoEntered by:Merkle B2BCredits:WongDoodyPowering Through The Pandemic With MclarenThe Challenge With the global pandemic in full swing in the spring of 2021, Webex by Cisco went through a transformation to reposition themselves as the solution to empower hybrid work. Webex by Cisco was the first Cisco acquisition to relaunch their [...]
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