Shortlisted 2022Automotive BrandHyundaiEntered by:Warner Bros. Discovery with Havas Media GroupA Better WayThe Challenge In Europe, Hyundai is best known for their “value for money” cars. But there is still little understanding of the brand behind these products. Very few people know the brand’s vision of “progress for humanity”, the company’s commitment to “zero emission” and [...]
Shortlisted 2022Automotive BrandHyundaiEntered by:BBC Studios (BBC StoryWorks)CREDITS:Innocean Worldwide EuropeJourney To IthacaThe Challenge Hyundai Motor Europe and Dutch NGO Healthy Seas approached BBC StoryWorks with a vision to promote their partnership and shared values around sustainability and ocean conservation. Amongst positioning Hyundai as a leader in sustainable production techniques, one of the key objectives was to [...]
Winner 2022Automotive BrandVolkswagenEntered by:PHD GermanyCreditsTwitch, DDB/VoltageThe New Polo Challenger Series: Conquering New StadiumsThe Challenge As a result of the pandemic, life shifted more to the home and consequently also to the digital world. Many people's media consumption has changed accordingly. Younger people in particular are almost no longer accessible via traditional media. And many of [...]
Shortlisted 2021Automotive BrandHyundai Motor CompanyEntered by:Bloomberg Media StudiosH2 economyThe Challenge Hyundai Motor Company is among the automotive industry giants that are investing in building and popularizing hydrogen fuel cell electric vehicles (FCEVs). Beyond the production and sale of these advanced vehicles, the company also is increasingly devoted to increasing awareness and application of hydrogen as [...]
Shortlisted 2021Automotive BrandPolestarEntered by:ForbesThe under 30 driveThe Challenge Polestar is a design-focused electric performance car brand determined to improve society. By harnessing cutting-edge technology, they advance sustainably designed and ethically sourced performance vehicles to help people make a clean getaway. As a brand on a mission, Polestar wanted to creatively tap eco-friendly consumers interested in [...]
Shortlisted 2021Automotive BrandToyotaEntered by:m/SIXCREDITS:The&PartnershipScoring the ‘Perfect 10’ for Toyota’s biggest sales modelThe Challenge The Toyota Yaris is Toyota’s most important model in Europe, in 2019 1 in 4 Toyota’s sold was a Yaris. Being the brand’s best known nameplate means the Yaris brand disproportionately impacts overall brand perceptions thanks to the large number of Yaris’ [...]
Shortlisted 2021Automotive BrandCan-Am On-RoadEntered by:Touché!Credits:Anomaly, PraytellLadies, rule the road The Challenge For over a century, the motorcycle industry’s positioning has been as an experience provider for men. Decades of masculine stereotypes have confined women to the passenger seat. Lack of trust, obsolete mentalities and poor representation of the modern woman has broken the dialogue between [...]
Shortlisted 2020Automotive BrandBentleyEntered by:PHD Global BusinessCredits:The Economist, The Rake, Wired, Wallpaper*, Harper’s Bazaar, Unit9, KEKOAn Extraordinary Journey To The FutureThe Challenge Bentley is perceived as a brand stuck in the past, not a brand looking towards the future In 2019, Bentley celebrated a milestone birthday of 100 years. The emphasis placed on this incredible brand [...]
Shortlisted 2020Automotive BrandRenault LATAMEntered by:Havas Media ArgentinaCredits:Publicis GroupCompetition Is In Your DNAThe Challenge The French automotive manufacturer Renault is well known across Latin American countries, but often associated as an affordable Brand. For 2019, our challenge was to find which aspect of Renault could elevate the Brand while keeping increasing market share offering affordable every-day [...]
Shortlisted 2020Automotive BrandAudiEntered by:National Geographic PartnersCredits:PHD GlobalElectric EarthThe Challenge With customers more aware now than ever of the environmental impact of vehicles powered by fossil fuels and making their purchase decisions accordingly, the automotive industry is at a turning point in terms of developing cleaner ways of driving. Audi needed to position itself as the [...]