Winner 2021Automotive BrandCan-Am On-RoadEntered by:Touché!Credits:Anomaly, PraytellLadies, rule the roadThe Challenge For over a century, the motorcycle industry’s positioning has been as an experience provider for men. Decades of masculine stereotypes have confined women to the passenger seat. Lack of trust, obsolete mentalities and poor representation of the modern woman has broken the dialogue between the [...]
World Media Group