Winner 2022 Social Good BrandHyundaiEntered by:BBC Studios (BBC StoryWorks)Credits:Havas Media Germany, Innocean WorldwideJourney To IthacaWhy? Our oceans make up 70% of the planet. Many of us think we live on Planet Earth, but in fact, we live on Planet Ocean. The world’s oceans play a major role in sustaining life on Earth, but they are [...]
Shortlisted 2022Automotive BrandHyundaiEntered by:Warner Bros. Discovery with Havas Media GroupA Better WayThe Challenge In Europe, Hyundai is best known for their “value for money” cars. But there is still little understanding of the brand behind these products. Very few people know the brand’s vision of “progress for humanity”, the company’s commitment to “zero emission” and [...]
Shortlisted 2022Automotive BrandHyundaiEntered by:BBC Studios (BBC StoryWorks)CREDITS:Innocean Worldwide EuropeJourney To IthacaThe Challenge Hyundai Motor Europe and Dutch NGO Healthy Seas approached BBC StoryWorks with a vision to promote their partnership and shared values around sustainability and ocean conservation. Amongst positioning Hyundai as a leader in sustainable production techniques, one of the key objectives was to [...]