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Quality News sites get ‘Halo effect’ on ad viewability

July 18, 2019

Thought Leadership

Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on...

Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention

July 18, 2019

Research

Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms...

WMG Cannes Wrap 2019 – 25th June 2019

June 27, 2019

Key Takeouts

WMG hosted our Cannes Wrap 2019 this week. It was a hugely enlightening and insightful panel discussion about the key themes and ideas that arose from Cannes Lions 2019.  Our...

Branded Content: Creating Successful Campaigns with Ads that don’t look like Ads

June 13, 2019

Thought Leadership

Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media...

Masterclass in Storytelling 16th May 2019

May 20, 2019

Awards, Key Takeouts

A fantastic, insightful event hosted by The World Media Group last week - our Masterclass in Storytelling.  An expert panel presented winning case studies from our recent 2019 World Media...

Audio Internet stuck in 1996 – WARC newsletter April 2019

April 24, 2019

Thought Leadership

Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic,...

World Media Awards 2019 – Grand Prix Shortlist

April 24, 2019

Awards

The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...

Patience required with an Audio Internet

April 8, 2019

Thought Leadership

Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google,...

The Impact of Voice & Sound: The Audio Web is still in the 90s

March 29, 2019

Key Takeouts

The Impact of Voice & Sound : the audio web is still in the 90s   The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic...

The Adaptation and Reinvention of Journalism

February 28, 2019

Key Takeouts

Alex Delamain, President of the World Media Group (WMG) and SVP, Head of Client Sales and Services at The Economist, reports back on the key themes from the WMG ‘Journalism...

What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani

February 28, 2019

Thought Leadership

“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser,...

The World Media Group announces the appointment of its Non-Executive Chair, Alex Altman, President, Global Client Operations at Wavemaker

January 21, 2019

WMG News

The World Media Group are pleased to welcome Alex Altman, President, Global Client Operations of Wavemaker as the first Non-Executive Chair, commencing January 2019. This is an exciting new step...

Why Quality is winning the war on Attention

November 29, 2018

Sempl Conference Slovenia – Thursday 29th November 2019 Emma Winchurch-Beale, in her role as President of the World Media Group presented the Moat Quality Benchmarks within the context of Brand...

Predicting the Future Paris – 15th November 2018

November 15, 2018

Predicting The Future On 15th November the World Media Group and The Internationals hosted a Breakfast Briefing in Paris by focusing on: macro consumer trends, media and the future of...

The Value of True Journalism in an era of Fake News

November 8, 2018

V času, ki ga zaznamujejo lažne novice in govorimo o zatonu tradicionalnih medijev, je bolj kot kadarkoli pomembno kakovostno novinarstvo. To je ena izmed izjav Emme Winchurch-Beale, direktorice mednarodne prodaje...

The Value of Trust Breakfast Briefing

June 12, 2018

Our highly successful breakfast briefing - The Value of Trust was held on 7th June 2018 and featured 2 panel discussions focusing on rebuilding two aspects of Trust: Building the...

New Analysis Shows That Quality Journalism is Winning the War on Attention

May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the...

Opportunity knocks for publishers seeking to change ad industry narrative

April 21, 2018

Thought Leadership

Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context. The barrage of coverage of Facebook’s fake news and data breach...