Cause and Effect: How global media brands can engage audiences for action around climate change
April 22, 2020
Thought Leadership
By Katya Ionova, Creative Director, UK & EMEA, Business Insider - Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity...
Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks
April 14, 2020
Thought Leadership
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to...
Key Take Outs: Working with Trusted Media in Times of Crisis
April 2, 2020
Key Takeouts
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...
Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel
April 1, 2020
Key Takeouts
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...
Journalism 2020: The Rise of Populism KEY TAKEAWAYS
February 17, 2020
Key Takeouts
Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded...
WMG Davos Diary – Key Takeaways from WEF 2020
January 28, 2020
Key Takeouts, Thought Leadership
Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...
WMG Directors Think Tank – Predicting the Future
December 19, 2019
WMG News
The Directors of the WMG held a hugely successful round table lunch yesterday. They were joined by 4 of the industry’s most respected editors – Dan Stewart, Europe Editor, Time;...
CIM Financial Services Marketing Summit – November 2019
December 11, 2019
Key Takeouts, Thought Leadership
The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit....
Predicting the Future – Paris – 14th November 2019
November 14, 2019
Key Takeouts, WMG News
The World Media Group and The Internationals hosted a brilliant breakfast briefing this morning at Bloomberg, Paris where a panel of editorial experts looked to the future and predicted what...
Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?
October 14, 2019
Awards, Thought Leadership
Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...
Tailor-made: How to cut through with custom content
July 23, 2019
Thought Leadership
Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content...
Quality News sites get ‘Halo effect’ on ad viewability
July 18, 2019
Thought Leadership
Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on...
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention
July 18, 2019
Research
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms...
WMG Cannes Wrap 2019 – 25th June 2019
June 27, 2019
Key Takeouts
WMG hosted our Cannes Wrap 2019 this week. It was a hugely enlightening and insightful panel discussion about the key themes and ideas that arose from Cannes Lions 2019. Our...
Branded Content: Creating Successful Campaigns with Ads that don’t look like Ads
June 13, 2019
Thought Leadership
Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media...
Masterclass in Storytelling 16th May 2019
May 20, 2019
Awards, Key Takeouts
A fantastic, insightful event hosted by The World Media Group last week - our Masterclass in Storytelling. An expert panel presented winning case studies from our recent 2019 World Media...
Audio Internet stuck in 1996 – WARC newsletter April 2019
April 24, 2019
Thought Leadership
Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic,...
World Media Awards 2019 – Grand Prix Shortlist
April 24, 2019
Awards
The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...
Patience required with an Audio Internet
April 8, 2019
Thought Leadership
Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google,...
The Impact of Voice & Sound: The Audio Web is still in the 90s
March 29, 2019
Key Takeouts
The Impact of Voice & Sound : the audio web is still in the 90s The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic...