Filter articles

 

US Elections webinar – Key Take Outs: The implications of a Biden presidency for businesses around the world

November 11, 2020

Key Takeouts

Across the globe, people have been on tenterhooks watching the US election play out. While Joe Biden was finally declared winner on Saturday, his battle for power may just be...

Gordana Buccisano – My vision as new Chair of the World Media Group: plan for the future but prepare for the now

November 6, 2020

Thought Leadership

As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our...

Gordana Buccisano Appointed as Chair of the World Media Group

October 28, 2020

WMG News

Gordana Buccisano Appointed as Chair of the World Media Group Havas Media EVP Picks Up the Baton from Wavermaker’s Alex Altman  The World Media Group has announced the appointment of...

Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19

July 27, 2020

Research, Thought Leadership

New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...

Why content marketers must look beyond traditional KPIs

July 21, 2020

Thought Leadership

When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...

Key Take Outs: Rebooting your brand/business in the post Covid-19 world

June 8, 2020

Key Takeouts

Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by...

3rd webinar: Rebooting your brand/business in the post COVID-19 world

June 3, 2020

Key Takeouts

A really fascinating webinar took place today by The World Media Group.  Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...

Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis

May 11, 2020

Key Takeouts

World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...

2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond

May 5, 2020

Key Takeouts

A really interesting and thought-provoking webinar took place today by The World Media Group.  Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...

Cause and Effect: How global media brands can engage audiences for action around climate change

April 22, 2020

Thought Leadership

By Katya Ionova, Creative Director, UK & EMEA, Business Insider - Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity...

Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks

April 14, 2020

Thought Leadership

Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment.  Earlier this week I was delighted to...

Key Take Outs: Working with Trusted Media in Times of Crisis

April 2, 2020

Key Takeouts

Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...

Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel

April 1, 2020

Key Takeouts

Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...

Journalism 2020: The Rise of Populism KEY TAKEAWAYS

February 17, 2020

Key Takeouts

Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded...

WMG Davos Diary – Key Takeaways from WEF 2020

January 28, 2020

Key Takeouts, Thought Leadership

Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...

WMG Directors Think Tank – Predicting the Future

December 19, 2019

WMG News

The Directors of the WMG held a hugely successful round table lunch yesterday.   They were joined by 4 of the industry’s most respected editors – Dan Stewart, Europe Editor, Time;...

CIM Financial Services Marketing Summit – November 2019

December 11, 2019

Key Takeouts, Thought Leadership

The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit....

Predicting the Future – Paris – 14th November 2019

November 14, 2019

Key Takeouts, WMG News

The World Media Group and The Internationals hosted a brilliant breakfast briefing this morning at Bloomberg, Paris where a panel of editorial experts looked to the future and predicted what...

Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?

October 14, 2019

Awards, Thought Leadership

Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...

Tailor-made: How to cut through with custom content

July 23, 2019

Thought Leadership

Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content...