Malaria No More Wipes Out the Competition at the 2021 World Media Awards
September 10, 2021
Awards, WMG News
The Top 5 Issues that keep senior brand marketers up at night
July 21, 2021
Top Tips, WMG News
The Top 5 Issues that keep senior brand marketers up at night Our newly formed Brand Advisory Board came together for a thought-provoking session this week. The group comprises key...
Brixton Finishing School’s 2021 Cohort to Judge WMA Social Good Category
July 12, 2021
Awards, WMG News
The World Media Group has partnered with Brixton Finishing School (BFS) to judge the ‘Social Good’ category at this year’s World Media Awards. BFS’s purpose is to disrupt how the...
It’s time for real-world actions
June 28, 2021
Thought Leadership
Brands must use the momentum of the pandemic to shift from profit to purpose. To view this article by Damian Douglas, Managing Director EMEA, Time and President of The World...
Cookie-Pocalypse: Will the death of third-party cookies kill digital advertising?
April 7, 2021
Key Takeouts
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up...
What is the currency of truth? by Gordana Buccisano, EVP Global Client Transformation, Havas Media Group and Non-Executive Chair of the World Media Group
March 22, 2021
Thought Leadership
Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In...
Sustainability: From Pledges to Progress – Key Take Outs
February 19, 2021
Key Takeouts
With sustainability high on the agenda for many businesses, particularly in light of COP26, the United Nations Climate Change Conference in November, the World Media Group invited a panel of...
Profile on Damian Douglas, Managing Director EMEA, Time and President of The World Media Group
January 28, 2021
Interview
Five learnings from lockdown to carry into 2021
December 21, 2020
Key Takeouts, Top Tips
On Thursday, World Media Group members came together for our annual Think Tank, a lively event that offers members the opportunity to ask top international editors about their predictions for...
CIM Financial Services Marketing Leaders’ Summit 2020 Round Up
December 7, 2020
Key Takeouts
Leading editors discuss the trends affecting the financial sector at the CIM Financial Services Marketing Leaders' Summit 2020 The World Media Group was delighted to support the CIM’s Financial Services...
Making Content-Driven Marketing that People care About
November 26, 2020
Thought Leadership
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...
US Elections webinar – Key Take Outs: The implications of a Biden presidency for businesses around the world
November 11, 2020
Key Takeouts
Across the globe, people have been on tenterhooks watching the US election play out. While Joe Biden was finally declared winner on Saturday, his battle for power may just be...
Gordana Buccisano – My vision as new Chair of the World Media Group: plan for the future but prepare for the now
November 6, 2020
Thought Leadership
As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our...
Gordana Buccisano Appointed as Chair of the World Media Group
October 28, 2020
WMG News
Gordana Buccisano Appointed as Chair of the World Media Group Havas Media EVP Picks Up the Baton from Wavermaker’s Alex Altman The World Media Group has announced the appointment of...
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
July 27, 2020
Research, Thought Leadership
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Key Take Outs: Rebooting your brand/business in the post Covid-19 world
June 8, 2020
Key Takeouts
Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by...
3rd webinar: Rebooting your brand/business in the post COVID-19 world
June 3, 2020
Key Takeouts
A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...
Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis
May 11, 2020
Key Takeouts
World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...
2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond
May 5, 2020
Key Takeouts
A really interesting and thought-provoking webinar took place today by The World Media Group. Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...