Imagine a World without Trusted Media

September 28, 2021

World Media Group promotes the essential role of quality journalism

Media owners in show of unity following Covid-19 crisis

London, Tuesday 28th September, 2021 –

Imagine a World Without Trusted Media, a provocative short film from the World Media Group, launches this week to promote the essential roles filled by trusted media brands during the Covid-19 pandemic.

Amid the rise of partisan influencers, subjective bloggers and politically funded websites stoking prejudices, unscientific cures and unverified medicines, the adage that knowledge is power has never been so true.

WMG members have helped make sense of the novel coronavirus pandemic in real-time, ensuring Covid-19 became the most chronicled disease outbreak in history.

Newsrooms have worked around the clock to provide informed coverage. Expertly trained journalists and analysts have followed every aspect of the pandemic. From daily data analysis to promoting health and hygiene best practices, vaccinations and the socioeconomic implications.

“When the world turned upside down, and it became a matter of life and death, people turned to World Media Group brands for essential information,” says Belinda Barker, Chief Executive of the World Media Group.

“This was reflected in rocketing readers, users and viewers among our membership – including a 50 percent increase in unique monthly users across our quality news sites, to surpass a staggering 1.5 billion users at the height of the pandemic. In an age when Reporters Without Borders continues to track declines in press freedom around the world, support for the values of impartial, trusted world media brands with offices of trained journalists around the world has never been more important.”

Imagine a World Without Trusted Media was written by Arif Durrani, Executive Editor at Bloomberg Media Studios and produced by Danny Edwards at Foxred Video.

Sharing best-practice and insight

The World Media Group provides a platform to promote the values of trusted and renowned journalism and to share best-practice for the benefit of members and media professionals through a programme of live events, webinars, training opportunities and The Media Navigators podcast. Its Brand Advisory Board, a dedicated workshop programme with a group of clients in high-level leadership roles, is designed to build closer relationships between brands and World Media Group members, and to share insight and vision with the broader industry.

The World Media Awards

The World Media Group also hosts the annual World Media Awards, celebrating the very best in cross-platform, cross-border advertising. This year’s winners included global brands as diverse as Can-Am On-Road, Lombard Odier, PlayStation, REWE Markt GmbH, Samsung, Shell, The North Face and Tourism Australia. The Grand Prix winner, the best of the best, was also the first winner of the inaugural WMA Social Good category – Malaria No More UK. You can read more about the winning entries here.