What is the currency of truth? by Gordana Buccisano, EVP Global Client Transformation, Havas Media Group and Non-Executive Chair of the World Media Group

March 22, 2021 5:21 pm

Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer

In a world where we’re constantly bombarded by communication, sifting through the millions of data points to decipher what’s true and meaningful would be practically impossible without the interventions of reputable media sources. But having a free press is a luxury that we’ve taken for granted – that is, until recently.

To read the full article published by Mediatel, click HERE