CIM Financial Services Marketing Summit – November 2019
December 11, 2019
Key Takeouts, Thought Leadership
The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit....
Predicting the Future – Paris – 14th November 2019
November 14, 2019
Key Takeouts, WMG News
The World Media Group and The Internationals hosted a brilliant breakfast briefing this morning at Bloomberg, Paris where a panel of editorial experts looked to the future and predicted what...
Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?
October 14, 2019
Awards, Thought Leadership
Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...
Tailor-made: How to cut through with custom content
July 23, 2019
Thought Leadership
Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content...
Quality News sites get ‘Halo effect’ on ad viewability
July 18, 2019
Thought Leadership
Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on...
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention
July 18, 2019
Research
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms...
WMG Cannes Wrap 2019 – 25th June 2019
June 27, 2019
Key Takeouts
WMG hosted our Cannes Wrap 2019 this week. It was a hugely enlightening and insightful panel discussion about the key themes and ideas that arose from Cannes Lions 2019. Our...
Branded Content: Creating Successful Campaigns with Ads that don’t look like Ads
June 13, 2019
Thought Leadership
Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media...
Masterclass in Storytelling 16th May 2019
May 20, 2019
Awards, Key Takeouts
A fantastic, insightful event hosted by The World Media Group last week - our Masterclass in Storytelling. An expert panel presented winning case studies from our recent 2019 World Media...
Audio Internet stuck in 1996 – WARC newsletter April 2019
April 24, 2019
Thought Leadership
Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic,...
World Media Awards 2019 – Grand Prix Shortlist
April 24, 2019
Awards
The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...
Patience required with an Audio Internet
April 8, 2019
Thought Leadership
Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google,...
The Impact of Voice & Sound: The Audio Web is still in the 90s
March 29, 2019
Key Takeouts
The Impact of Voice & Sound : the audio web is still in the 90s The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic...
The Adaptation and Reinvention of Journalism
February 28, 2019
Key Takeouts
Alex Delamain, President of the World Media Group (WMG) and SVP, Head of Client Sales and Services at The Economist, reports back on the key themes from the WMG ‘Journalism...
What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani
February 28, 2019
Thought Leadership
“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser,...
The World Media Group announces the appointment of its Non-Executive Chair, Alex Altman, President, Global Client Operations at Wavemaker
January 21, 2019
WMG News
The World Media Group are pleased to welcome Alex Altman, President, Global Client Operations of Wavemaker as the first Non-Executive Chair, commencing January 2019. This is an exciting new step...
Why Quality is winning the war on Attention
November 29, 2018
Sempl Conference Slovenia – Thursday 29th November 2019 Emma Winchurch-Beale, in her role as President of the World Media Group presented the Moat Quality Benchmarks within the context of Brand...
Predicting the Future Paris – 15th November 2018
November 15, 2018
Predicting The Future On 15th November the World Media Group and The Internationals hosted a Breakfast Briefing in Paris by focusing on: macro consumer trends, media and the future of...
The Value of True Journalism in an era of Fake News
November 8, 2018
V času, ki ga zaznamujejo lažne novice in govorimo o zatonu tradicionalnih medijev, je bolj kot kadarkoli pomembno kakovostno novinarstvo. To je ena izmed izjav Emme Winchurch-Beale, direktorice mednarodne prodaje...
The Value of Trust Breakfast Briefing
June 12, 2018
Our highly successful breakfast briefing - The Value of Trust was held on 7th June 2018 and featured 2 panel discussions focusing on rebuilding two aspects of Trust: Building the...
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