May 31, 2022
The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week’s Advertising Week Europe had a whole track dedicated to Purpose & Practice, and while purpose can encompass many things, it’s clear that in today’s climate, any purpose-driven business strategy must have sustainability high on the agenda.
The World Media Group’s members have been covering climate change and sustainability for years and continue to play a critical role in holding companies to account as organisations chase Net Zero ambitions. While ‘Profit, People and Planet’ is high on the agenda at board level, the question is, how is the media and marketing industry doing overall, and can we do more to effect change?
To read the full article published on Mediatel click HERE