January 10, 2016
The World Media Awards is incredibly privileged to have a panel of judges at the top of their game and from an enviable array of advertisers, agencies and media owners. Every one of them has extensive experience and knowledge into what can make an international content-driven ad campaign rise from good to world-beating – and all are passionate about why these campaigns are such an important part of the mix for many international brands. Hence why they have agreed to be a part of the Awards this year. We have therefore asked them to give us their personal insight into why they feel these campaigns deserve recognition, and their tips for lifting them to the next level.
We have an exciting bank of interviews – both long and short – which we will be posting regularly so keep checking for new content. You may just get a nugget that could help you write a winning entry!
Damien Marchi, Global Head of Content at Havas Media Group
Kaylee King-Balentine, Director at TBrand Studio International, The New York Times
Chris Gottlieb, CMO at London and Partners
Alex Altman, Managing Director, MEC Global Solutions – London
Jane Grenier, Executive Director of Client Services at Quartz
Aaron Robinson, Director, Custom Content at The Wall Street Journal
Sonia Le Louarn, Chief Strategy Officer at Mindshare Lat