January 11, 2016
As the Chief Marketing and Communications Officer of London and Partners, Chris has a remit to promote London globally to attract tourists, foreign direct investment, students and events & conferences and has generated over £250 million of positive publicity for London. Prior to this Chris was the Director of Communications at Oxfam, spent nine years at the BBC as Director of Marketing, Communications and Audiences where he led the re-design of BBC News and headed up the advertising for Tui UK.
Q: Why is now a relevant time to be launching these awards?
Chris: As the reach of communication channels and content gets ever more global, the inaugural World Media Awards are very timely.
Celebrating and sharing the learnings of successful case studies will be massively beneficial for any practitioners in the communications industry, so I urge you to participate in the event.
See more interviews / Judges’ views on what makes great, content-led, international advertising.>