Highly Commended 2025Brand & Media Owner Partnership BrandNetflixEntered by:Uber AdvertisingUber X Netflix Squid Game 2Credits:Uber Advertising, Netflix & Subtropic StudiosThe Challenge Uber and Netflix's campaign transformed everyday journeys into immersive Squid Game experiences, engaging over 116,000 consumers through AR, generating 6.2 million impressions, and surpassing engagement benchmarks across Uber’s ad formats. To mark the return [...]
Highly Commended 2025Technology & Telecoms BrandZscalerEntered by:Financial TimesPhishing for the C-Suite: How “Trust No One” engaged everyoneThe Challenge The cyber security conversation is noisy – and getting louder. With AI, data breaches and digital transformation dominating headlines, Zscaler needed to carve out a clear space to lead. The challenge wasn’t just to cut through the [...]
Highly Commended 2025Financial Services BrandUBSEntered by:T Brand Studio, New York Times AdvertisingUBS x New York Times: Craft MattersCredits:Publicis ULABS (Spark Foundry, Publicis Media)The Challenge In 2024, UBS launched a new global brand campaign titled, “Banking is our craft” to increase familiarity and strengthen its reputation among high-net-worth individuals, C-suite leaders, and executives. This audience values [...]
Highly Commended 2025Corporate Influencer BrandIDA IrelandEntered by:ReutersUnlock Your Potential: Invest in IrelandCredits:One Core, Untold FableThe Challenge In an interconnected global economy, IDA Ireland needed to distinguish Ireland as the go-to European destination for foreign direct investment. The partnership needed to reinforce Ireland's reputation for business innovation and, in particular, showcase its thriving semiconductor cluster, which [...]
Highly Commended 2024Technology & Telecoms BrandHewlett Packard EnterpriseEntered by:Realm B2BHPE: Unlock AmbitionCredited:BBC, Wall Street Journal, Forbes, Business InsiderThe Challenge HPE sought to capture the attention of C-Level executives from large global companies, increasing unaided brand awareness while showcasing their expertise in AI and Hybrid Cloud. The challenge lay in engaging a highly selective, time-constrained audience [...]
Highly Commended 2024Small Budget: Great Impact BrandPwCEntered by:Business InsiderPwC And How Emerging Tech Is Changing EverythingCredited:CrossmediaThe Challenge In early 2023, PwC faced the challenge of positioning itself as a thought leader in emerging technologies, particularly the metaverse and other transformative innovations. Senior management decision-makers in large enterprises were increasingly exploring these technologies, especially as global [...]
Highly Commended 2024Corporate Influencer BrandCapgeminiEntered by:CapgeminiConnecting the Dots: Building Trust in Data SharingThe Challenge We faced two key challenges: 1) Promoting our "Collaborative Data Ecosystem" (CDE) for the public sector, a complex solution designed to help organizations securely share data, and 2) reaching an elusive audience of global government leaders. These data leaders, scattered across [...]
Finalist 2023Rising Star Entered by:Condé NastTeodora TepavicharovaThe Elevator Pitch Teddy is a Senior Programmatic Strategy Manager at Condé Nast. She is at the forefront of leading the strategic development of Conde Nast's go-to-market strategy for Programmatic, alongside providing strategic solutions to global clients. Teddy is an industry speaker and panelist on topics around Programmatic, advertising, [...]
Highly Commended 2023Financial Services BrandPGIMEntered by:ReutersOutFrontCredited:Ptarmigan MediaThe Challenge How can asset managers capture attention, boost market leadership positioning and keep investors informed with topical trends during such volatile economic headwinds? As PGIM, the global asset management arm of Prudential Financial, we wanted to create a unique way for investors to think about and navigate the [...]
Highly Commended 2023Brand & Media Owner Partnership BrandDP WorldEntered by:Economist ImpactTrade In TransitionThe Challenge From medical supplies to day-to-day essentials - the covid-19 pandemic brought with it unprecedented disruption with wide-reaching consequences to supply chains across the globe. As businesses everywhere struggled to maintain a steady flow of goods, the result was not only re-configuration [...]