Highly Commended (2026) 🏅Equinor: People Power – Humanising the energy transitionBrand:EquinorEntered by:Financial TimesCredits:FT Studios, Universal McCann WorldwideCategory:Brand & Media Owner Partnership (Under €1m) Challenge As debate around the energy transition intensified across Europe, Equinor faced a growing reputational and communications challenge: how to demonstrate its role in the transition credibly to highly informed and often [...]
Highly Commended (2026) 🏅ViiV Healthcare: Making HIV History – Reaching an HIV-free GenerationBrand:ViiV HealthcareEntered by:CNN International CommercialCredits:Publicis MediaCategory:Small Budget, Great Impact Challenge ViiV Healthcare’s ambition is to be recognised as the authority in HIV treatment and prevention and as the leader in long-acting injectable (LAI) innovation. While awareness of HIV has improved, understanding of newer [...]
Highly Commended (2026) 🏅Deutsche Telekom: Own Your WorldBrand:Deutsche TelekomEntered by:Mindshare / WPP MediaCredits:INGO Stockholm, Whalar, emetriq GmbHCategory:Technology and Telecoms Challenge How does Deutsche Telekom engage a highly tech-savvy yet privacy-vulnerable Gen Z across nine diverse European markets? While Gen Z seamlessly navigates digital platforms, they remain dangerously unaware of how tech giants exploit their digital [...]
Highly Commended (2025) 🏅IDA Ireland: Unlock Your Potential – Invest in IrelandBrand:IDA IrelandEntered by:Reuters PlusCredits:One Core, Untold FableCategory:Corporate Influencer Challenge In an interconnected global economy, IDA Ireland needed to distinguish Ireland as the go-to European destination for foreign direct investment. The partnership needed to reinforce Ireland's reputation for business innovation and, in particular, showcase its [...]
Highly Commended (2025) 🏅UBS: Craft MattersBrand:UBSEntered by:New York Times AdvertisingCredits:Publicis ULABS (Spark Foundry, Publicis Media)Category:Financial Services Challenge In 2024, UBS launched a new global brand campaign titled, “Banking is our Craft” to increase familiarity and strengthen its reputation among high-net-worth individuals, C-suite leaders, and executives. This audience values excellence and intentionality – and seeks not [...]
Awards finalist (2025) Highly CommendedZscaler: Trust No OneBrand:ZscalerEntered by:Financial TimesCredits:Category:Technology & Telecoms Challenge The cyber security conversation is noisy – and getting louder. With AI, data breaches and digital transformation dominating headlines, Zscaler needed to carve out a clear space to lead. The challenge wasn’t just to cut through the noise but also to add [...]
Highly Commended (2025) 🏅Netflix: Squid Game 2Brand:Squid Game 2Entered by:Uber AdvertisingCredits:Netflix Subtropic StudiosCategory:Brand & Media Owner Partnership Challenge Uber and Netflix's campaign transformed everyday journeys into immersive Squid Game experiences, engaging over 116,000 consumers through AR, generating 6.2 million impressions, and surpassing engagement benchmarks across Uber’s ad formats. To mark the return of Squid Game [...]
Highly Commended (2024) 🏅HPE: Unlock AmbitionBrand:Hewlett Packard EnterpriseEntered by:Realm B2BCredits:BBC, Wall Street Journal, Forbes, Business InsiderCategory:Technology & Telecoms Challenge HPE sought to capture the attention of C-Level executives from large global companies, increasing unaided brand awareness while showcasing their expertise in AI and Hybrid Cloud. The challenge lay in engaging a highly selective, time-constrained audience [...]
Highly Commended (2024)Capgemini: Connecting the Dots – Building Trust in Data SharingBrand:CapgeminiEntered by:CapgeminiCredits:Category:Corporate Influencer Challenge We faced two key challenges: 1) Promoting our "Collaborative Data Ecosystem" (CDE) for the public sector, a complex solution designed to help organizations securely share data, and 2) reaching an elusive audience of global government leaders. These data leaders, scattered [...]
Highly Commended (2023) 🏅PGIM: OutFrontBrand:PGIMEntered by:Reuters PlusCredits:Ptarmigan MediaCategory:Financial Services Challenge How can asset managers capture attention, boost market leadership positioning and keep investors informed with topical trends during such volatile economic headwinds? As PGIM, the global asset management arm of Prudential Financial, we wanted to create a unique way for investors to think about and [...]
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