August 20, 2025
We’re delighted to announce that Avid Collective, a leading media technology company transforming how publishers grow and manage branded content revenue, is joining the World Media Group as a partner. Headquartered in Australia, Avid is expanding into the UK, with Tom Gunter, Co-Founder and Director of New Markets, at the helm.
This collaboration reflects a shared commitment to ensuring the long-term sustainability of high-quality editorial content through innovative, tech-enabled revenue models. Avid Collective provides better, faster and more scalable ways for publishers to collaborate with advertisers across media partnership campaigns.
A shared vision for quality journalism
The partnership comes at a pivotal time, as media organisations around the world seek new ways to support trusted, editorially independent content. Avid Collective’s mission closely mirrors the values of the World Media Group: to help publishers thrive by making premium content more commercially viable in a rapidly changing landscape.
“Avid’s technology brings real value to our industry by solving some of the biggest barriers to effective content partnerships – speed, scale and simplicity,” said World Media Group CEO, Jamie Credland. “We perceive there is major opportunity for WMG members to grow their partnerships and branded content revenue significantly at this time and I look forward to working with Tom and his team in any way that helps support that growth for our partners.”
Empowering publishers through technology
At the heart of Avid Collective’s offering is Avid PubSuite, an end-to-end platform that streamlines branded content partnerships. The technology digitises the entire campaign lifecycle, from exploration and implementation to measurement, empowering publisher teams and enhancing the advertiser experience.
PubSuite is used by many of Australia’s largest publishing houses with impressive results – reducing admin time by up to 80% and increasing branded content revenue by more than 20%.
We look forward to showcasing the benefits of Avid Collective’s platform at the World Media Group’s Innovation Forum this November. In the meantime, you can find out more about Avid Collective here. www.avidcollective.com.