Awards finalist (2025)Lombard Odier: Rethinking Through the NoiseBrand:Lombard OdierEntered by:Lombard OdierCredits:VML (WPP)Category:Financial Services Challenge 2024 was a year of economic, political and geopolitical uncertainty. Upheaval was amplified by a proliferation of opinions, ‘breaking news’, and increasingly extreme forecasts, often leaving investors bewildered. Challenge – help investors ‘cut through the noise’, and encourage them that rather [...]
Awards finalist (2025)PGIM: OutFrontBrand:PGIMEntered by:Reuters PlusCredits:Universal McCannCategory:Financial Services Challenge Engage, inform and challenge. In a rapidly evolving, competitive, and heavily populated financial landscape, marked by volatility and uncertainty, PGIM faced the challenge of capturing the attention of institutional investors and financial intermediaries. Amidst the clutter of traditional insights, PGIM aimed to establish itself as a [...]
Awards finalist (2025)Swift: Growth at a CrossroadsBrand:SwiftEntered by:Economist ImpactCredits:Ptarmigan Media LtdCategory:Financial Services Challenge A new era of globalisation is transforming the flow of people, goods, services, data, and money around the world. Current geopolitical fragmentation is challenging the architecture of the international financial system and creating an increasingly complex landscape for the future of financial [...]
Awards finalist (2025)UBS: Crafting CapitalBrand:UBSEntered by:The Wall Street JournalCredits:Publicis Ulabs (Spark Foundry, Publicis Media)Category:Brand & Media Owner Partnership Challenge After several years in the doldrums, dealmaking in private markets was back in focus as 2024 ticked over to 2025. With companies staying private for longer, would the markets experience a glorious renaissance? Did the slow [...]
Awards finalist (2025)UBS: Craft MattersBrand:UBSEntered by:Bloomberg MediaCredits:Publicis ULABS (Spark Foundry, Publicis Media)Category:Financial Services Challenge UBS needed to shift perception from a traditional wealth manager to a forward-thinking, purpose-driven institution. The brand had developed a global brand campaign message to address this – “Banking is our craft”– and wanted to strengthen it and maximize its reach, [...]
Awards finalist (2025)UBS: Market RhythmsBrand:UBSEntered by:Publicis ULABSCredits:Bloomberg, Publicis ULABS (Spark Foundry, Publicis, Digitas)Category:Financial Services Challenge Electronic trading has become synonymous with speed, data, and automation. Yet within this competitive algorithmic race, UBS Investment Bank faced a core challenge: how to assert leadership in a way that felt cutting-edge, human, and emotionally intelligent. Though recognised as [...]
Awards finalist (2025)Visa: Level Up Your GameBrand:VisaEntered by:VisaCredits:Starcom WorldwideCategory:Financial Services Challenge Visa is a strong legacy brand but there’s a need to continue innovating within the payments’ landscape and engaging with younger generations – especially Gen Z. The challenge for Visa is maintaining brand visibility and relevance in the rapidly evolving UK payments landscape. The [...]
Awards winner (2025) 🏅Nokia: The Exponential EraBrand:NokiaEntered by:WavemakerCredits:Bloomberg Media Studios, Cube Studio, Active Theory, OgilvyCategory:Technology & Telecoms Challenge Nokia, once synonymous with indestructible phones and Snake, faced a daunting reality. While the company had evolved into a network technology powerhouse, enterprise decision-makers still saw a relic of the past. The brand was trapped in a [...]
Awards finalist (2025) Highly CommendedZscaler: Trust No OneBrand:ZscalerEntered by:Financial TimesCredits:Category:Technology & Telecoms Challenge The cyber security conversation is noisy – and getting louder. With AI, data breaches and digital transformation dominating headlines, Zscaler needed to carve out a clear space to lead. The challenge wasn’t just to cut through the noise but also to add [...]
Awards finalist (2025)Deutsche Telekom: Summer to RememberBrand:Deutsche TelekomEntered by:MindshareCredits:Emetriq GmbH Publicis SapientCategory:Technology & Telecoms Challenge Deutsche Telekom faced a challenge felt by many in the category: how do you truly build positive brand affinity with Gen Z, who are famously hard to impress, and even harder to engage? This generation are nostalgic, living through “throwback” [...]
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