Shortlisted 2022Corporate Influencer, Brand & Media Owner Partnership, Social Good BrandInfosysEntered by:Economist ImpactCredits:WongdoodyThe Sustainability ProjectThe Challenge With Sustainability an increasingly critical global challenge, there is a growing need among influential audiences for relevant, timely content and insights to help them navigate the rapidly changing sustainability landscape. As an organisation committed to creating thought-provoking research and [...]
Shortlisted 2022Technology & Telecoms BrandWebex by CiscoEntered by:Merkle B2BCredits:WongDoodyPowering Through The Pandemic With MclarenThe Challenge With the global pandemic in full swing in the spring of 2021, Webex by Cisco went through a transformation to reposition themselves as the solution to empower hybrid work. Webex by Cisco was the first Cisco acquisition to relaunch their [...]
Shortlisted 2022Social Good BrandLEGOEntered by:Red Border by TIMECredits:Initiative, LEGO'Girls Are Ready' Why? The UN reports that around the globe, fewer than 15% of those graduating from science, technology, engineering and math (STEM) programs are women. Even when girls do get the education required for an increasingly digital workplace, they don’t always get available jobs. TIME [...]
Winner 2022 Social Good BrandHyundaiEntered by:BBC Studios (BBC StoryWorks)Credits:Havas Media Germany, Innocean WorldwideJourney To IthacaWhy? Our oceans make up 70% of the planet. Many of us think we live on Planet Earth, but in fact, we live on Planet Ocean. The world’s oceans play a major role in sustaining life on Earth, but they are [...]
Highly Commended 2022Social Good BrandFor(bes) the CultureEntered by:ForbesState Of Black EntrepreneurshipWhy? Grassroots movements have been known to change history, but can they correct history too? Enter: For(bes) The Culture—a hub for elite leaders of color who are breaking down barriers and impacting culture globally to connect, collaborate and change. Beginning as a grassroots movement several [...]
Shortlisted 2022Social Good BrandBanco SantanderEntered by:Arena Media and Havas SpainFootballCan 2041Why? Santander is a Spanish multinational financial services company. For years, it has been supporting sports and specifically football through the sponsorship of major competitions. Under its global strategy #footballcan which started 2 years ago, the bank promotes the positive impact football CAN have on [...]
Shortlisted 2022Brand & Media Owner Partnership BrandInLombardia and Grana PadanoEntered by:BBC Studios (BBC Storyworks)Credits:InLombardia and Grana PadanoMasters Of LombardyThe Challenge InLombardia and Grana Padano approached the BBC with an opportunity to promote their Autumn and Winter season to a wide audience of frequent travellers and encourage them to spend their holidays in Lombardy. In particular [...]
Winner 2022Brand & Media Owner Partnership BrandDe Beers GroupEntered by:National GeographicOkavango EternalThe Challenge Today’s eco-aware millennials want to know more about the companies they buy from. They want to trust that their products are not causing harm in their production or distribution but rather are actively creating positive impacts aligned with their own values. For [...]
Highly Commended 2022Brand & Media Owner Partnership BrandAccentureEntered by:Financial TimesCredits:UMAccenture Exchange Series And Partner ContentThe Challenge Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations. In 2021, Accenture set out to gain market share and fuel growth by updating perceptions around its [...]
Shortlisted 2022Travel & Tourism BrandVisitScotlandEntered by:The Walt Disney CompanyCredits:National Geographic, CaratSlow Up In ScotlandThe Challenge VisitScotland briefed National Geographic to develop a campaign that would broaden perceptions of what they could experience in Scotland that would ultimately lead to a change in beliefs and behaviour when considering their holiday choices. After a lengthy period of [...]