Winner 2021Travel and Tourism BrandTourism AustraliaEntered by:UM SydneyLIVE from AusThe Challenge Bushfires, floods then a global pandemic had Australian tourism on its knees. We needed to reignite the dream for travel in Australia to provide hope to an industry in crisis by: Increasing Australia's intention to undertake domestic Australian travel. Facilitating international audiences to explore [...]
Shortlisted 2021Travel and Tourism BrandMarriott Bonvoy InternationalEntered by:Spark FoundryTrigger the escapeThe Challenge Marriott Bonvoy launched as a loyalty brand in 2019. As a company, Marriott has a range of hotels in it's portfolio including W hotels, The Ritz-Carlton and Sheraton, to name a few. At the end of 2019, Marriott Bonvoy faced multiple challenges. Firstly, [...]
Shortlisted 2021Travel and Tourism BrandKaunastic routes Entered by:Kaunastic routesKaunas INThe Challenge Public Institution Kaunas IN creates favorable conditions for business, tourism, and international marketing development in Kaunas, Lithuania. Its activities contribute to improving the image of Kaunas city and developing tourism. In other words, Kaunas IN is the only official tourism sector nourishing organization for [...]
Shortlisted 2021Travel and Tourism BrandDepartment of Culture and Tourism - Abu DhabiEntered by:BBC Global NewsAbu Dhabi unwrappedThe Challenge The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) re-approached BBC Story Works, following two previous Abu Dhabi Unwrapped campaigns they had run on the BBC, with a challenge to position the city as [...]
Shortlisted 2020Travel and Tourism BrandTourism New ZealandEntered by:National Geographic PartnersCredits:Welcome To New ZealandThe Challenge Millions dream about a New Zealand (NZ) "bucket-list" vacation. Independent professionals, pre/post children, they have likely travelled to Australia or maybe South Africa and they have heard many positive stories about New Zealand, its landscapes and its people. At the same [...]
Shortlisted 2020Travel and Tourism BrandTourism AustraliaEntered by:UM AustraliaCredits:From Country To CompanyThe Challenge In recent years there has been a decline in Working Holiday Visa applications. Once, a rite of passage for backpacking European youth was losing its appeal. We needed to; Raise consideration of taking an Australian Working Holiday. (+2%) Increase arrivals of Working Holiday [...]
Shortlisted 2020Travel and Tourism BrandSouth African TourismEntered by:CNBC CatalystCredits:Where Great Minds MeetThe Challenge Where Great Minds Meet (WGMM) is a campaign for South African Tourism (SAT) which positions South Africa as a MICE destination that offers world-class opportunities to invest, network, collaborate, and explore. For SAT, the partnership is a powerful step-change that mirrors the [...]
Shortlisted 2020Travel and Tourism BrandNarok County GovernmentEntered by:Reuters PlusCredits:Moments Of WonderThe Challenge Narok County Government is one of the 47 devolved local governments of the Republic of Kenya. The County Government is responsible for administering the Narok region and its population of more than 1.1mpeople. The Maasai Mara is part of Narok County and it [...]
Shortlisted 2020Travel and Tourism BrandEmiratesEntered by:BBC StoryWorksCredits:HAVASCaptains Of AfricaThe Challenge Despite the rise of the middle class, air travel in Africa remains something of a niche market, seen by many Africans as not offering good value for money. Emirates wanted to change this perception, by reaching the BBC's aspirational African audience and showcasing the Emirates [...]
Shortlisted 2020Travel and Tourism BrandVistaJetEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:JK&KSecrets Of The CEOThe Challenge VistaJet wanted to drive consideration amongst new customers and be viewed as a trusted partner, more than a mobility service provider. At the heart of the brief was a desire to demonstrate VistaJet has a deep [...]
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