Shortlisted 2023Media & Entertainment BrandPlayStationEntered by:EssenceMediacom#GameTokCredited:TikTokThe Challenge Not everyone wants to play big AAA games. Part of the joy of PlayStation is the vast universe of experiences available, particularly from indie game-developers. There are more than 3,000 other great games available on PS5. Our challenge was to make it easier for people to find the [...]
Winner 2023Media & Entertainment BrandBumbleEntered by:Havas Media Group LondonBrand AnthemThe Challenge The online dating app category is more cluttered than ever. Not only are major global players diversifying their offering and spending more, new apps like ‘Thursday’ in the UK and Fruitz in France are entering the market with localised activations. Coupled with fatigue at [...]
Highly Commended 2022Media & Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEASpider-Man Swings To Global SuccessThe Challenge Amid a growing global pandemic, with Omicron taking hold and cinemas closing across the world, Sony Pictures Entertainment tasked OMD EMEA with reaching $1.13B at the box office with their latest film release; Spider-Man: No Way Home. To put this [...]
Winner 2022Media & Entertainment BrandReutersEntered by:ReutersCredits:VMLY&RThe SourceThe Challenge With people being bombarded by news from every angle and from a wide variety of sources, it’s no wonder there has been a decline in trust in news from both businesses and consumers. In fact, according to Reuters 2021 Digital News Report, only 44% of people globally [...]
Winner 2021Media and Entertainment BrandPlaystationEntered by:MediaComPS5: 2020's biggest entertainment launchThe Challenge In a highly competitive entertainment landscape, success for PlayStation’s new PS5 console depended on creating a global launch that both celebrated gaming and transcended into wider popular culture. Our objective was to drive preference against gaming competitors (Xbox) and create cultural impact that would [...]
Shortlisted 2021Media and Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEABad Boys for Life - Re-energising the franchiseThe Challenge Sony Pictures Releasing International tasked OMD EMEA with raising unaided awareness across 28 different markets to drive significant box office revenue for the business with the release of Bad Boys for Life. The challenge was made even tougher [...]
Shortlisted 2021Media and Entertainment BrandElectronic ArtsEntered by:m/SIXFIFA win as oneThe Challenge The annual launch of EA’s FIFA has been driven by fierce competition, both within the gaming category, but also as a reflection of the huge competition within football. When launching FIFA21 we needed to drive mass awareness of the new game and ultimately bring [...]
Shortlisted 2021Media and Entertainment BrandbeIN SPORTSEntered by:VMLY&R MiamiLove it like the first timeThe Challenge Empty stadiums, fans stuck at home, soccer leagues on hiatus for almost 100 days… a global lockdown. How could beIN SPORTS get all those soccer fans excited for the return of soccer? To reignite their fans’ passion for soccer, beIN Media [...]
Shortlisted 2020Media & Entertainment BrandWallsEntered by:OMD EMEACredits:BlisUnilever - Talking Ice Cream 2019The Challenge Every summer Walls faces fierce competition in securing every day snackers in buying Wall's ice-cream over opposing brands at snacking moments , due to a highly saturated Ice-cream market. The market is crowded with private labels & like for like brands who [...]
Highly commended 2019Media & Entertainment BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyChampions Play FearlessThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” was realised for the first time as we [...]