Highly Commended 2022Media & Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEASpider-Man Swings To Global SuccessThe Challenge Amid a growing global pandemic, with Omicron taking hold and cinemas closing across the world, Sony Pictures Entertainment tasked OMD EMEA with reaching $1.13B at the box office with their latest film release; Spider-Man: No Way Home. To put this [...]
Winner 2022Media & Entertainment BrandReutersEntered by:ReutersCredits:VMLY&RThe SourceThe Challenge With people being bombarded by news from every angle and from a wide variety of sources, it’s no wonder there has been a decline in trust in news from both businesses and consumers. In fact, according to Reuters 2021 Digital News Report, only 44% of people globally [...]
Shortlisted 2021Media and Entertainment BrandPlaystationEntered by:MediaComPS5: 2020's biggest entertainment launchThe Challenge In a highly competitive entertainment landscape, success for PlayStation’s new PS5 console depended on creating a global launch that both celebrated gaming and transcended into wider popular culture.  Our objective was to drive preference against gaming competitors (Xbox) and create cultural impact that would [...]
Shortlisted 2021Media and Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEABad Boys for Life - Re-energising the franchiseThe Challenge Sony Pictures Releasing International tasked OMD EMEA with raising unaided awareness across 28 different markets to drive significant box office revenue for the business with the release of Bad Boys for Life.  The challenge was made even tougher [...]
Shortlisted 2021Media and Entertainment BrandElectronic ArtsEntered by:m/SIXFIFA win as oneThe Challenge The annual launch of EA’s FIFA has been driven by fierce competition, both within the gaming category, but also as a reflection of the huge competition within football. When launching FIFA21 we needed to drive mass awareness of the new game and ultimately bring [...]
Shortlisted 2020Media & Entertainment BrandWallsEntered by:OMD EMEACredits:BlisUnilever - Talking Ice Cream 2019The Challenge Every summer Walls faces fierce competition in securing every day snackers in buying Wall's ice-cream over opposing brands at snacking moments , due to a highly saturated Ice-cream market. The market is crowded with private labels & like for like brands who [...]
Highly commended 2019Media & Entertainment BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyChampions Play FearlessThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” was realised for the first time as we [...]
Shortlisted 2019Media & Entertainment BrandEA Sport’s FIFA19Entered by:Electronic ArtsCredits:Universal, Perform, BT Sports, StarcomChampions Play FearlessThe Challenge The gaming market had changed dramatically since the launch of FIFA18, with the rise of the highly engaging Battle Royale genre and unprecedented impact of Fortnite. Epic Games’ runaway success had introduced a new group of more casual gamers, [...]
winner 2019Media & Entertainment BrandFOXEntered by:FOX Networks GroupCredits:That Lot AgencyDEEP STATE Pan-European Marketing CampaignThe Challenge In April 2018, FOX Network Group Europe & Africa (FNG E&A) launched a new big budget drama, DEEP STATE. This was no ordinary premiere, however. As DEEP STATE was FNG E&A’s first regional commissioned drama and notably, the first time the company [...]