There are good reasons for brands to spend their ad dollars with trusted news outlets, writes Jamie Credland, CEO of World Media Group, an alliance of leading global media organisations. This year will see more than half the world’s population heading to the polls, with at least 70 countries holding national elections including the US, the […]
World Media Group CEO Belinda Barker reveals what the hot topics on members’ minds for 2024, from elections and AI to cookies and support for quality journalism. To read the full article in The Media Leader click HERE
What marketers need to know about Generative AI You can’t pick up a newspaper or turn on the TV these days without stumbling across a story about Generative AI or, more specifically, Chat GPT. Last month during a panel on the subject at the CIM Financial Marketing Leaders’ Summit, I was one of the few [...]
A panel comprising the World Media Group’s top international journalists gathered in London earlier this week to report back on what went on behind closed doors at this year’s World Economic Forum in Davos. Chaired by Jonathan Birdwell, Interim Global head and Regional head of Europe, Middle East and Africa, Economist Impact, speakers included Suzanne [...]
The Year Ahead in Media and Marketing World Media Group members discuss the priorities for 2023 By Belinda Barker, Chief Executive of the World Media Group When I sat down this time last year to write about 2022, things were looking up for marketers. Coming out of Covid, consumers were spending the money they’d saved [...]
Inclusion & Trust in the Commercial Side of the Media Sector One of the objectives of the World Media Group’s working group on Trust & Engagement is to develop a better understanding of the perception of our brands within the wider media / advertising industry. Together with The Third Culture and the Brixton Finishing School, we recently [...]
The World Media Group (WMG) together with The Third Culture and the Brixton Finishing School would like you to participate in our first-ever industry survey on Inclusion & Trust on the commercial side of the media industry. If you work in the advertising industry, on the client or brand side, in a media agency, a [...]
The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week’s Advertising Week Europe had a whole track dedicated to Purpose & Practice, and while purpose can encompass many things, it’s clear that in today’s [...]
After a two year hiatus because of the pandemic, Advertising Week Europe returns to London this week and the World Media Group and our members are delighted to be participating in a variety of panels and events. If you’re attending Advertising Week, come along and join us. The sessions featuring World Media Group members and [...]
82% of respondents choose to amplify content through trusted digital media channels The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual content report: Global Content Marketing Futures. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, focused on budgets and implementation strategies as […]
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