January 3, 2023
The Year Ahead in Media and Marketing
World Media Group members discuss the priorities for 2023
By Belinda Barker, Chief Executive of the World Media Group
When I sat down this time last year to write about 2022, things were looking up for marketers. Coming out of Covid, consumers were spending the money they’d saved during lockdown and a sense of normality had returned. Fast forward to February when news of Russia’s war in Ukraine hit and it appeared our optimism was short-lived.
After a summer of political unrest, we’re on the brink of another recession. So, what does all that mean for media and marketing? I asked World Media Group members how they think the current economic climate will affect our priorities in the year ahead. To read the whole article click HERE