The Year Ahead in Media and Marketing World Media Group members discuss the priorities for 2023

January 3, 2023

The Year Ahead in Media and Marketing
World Media Group members discuss the priorities for 2023

By Belinda Barker, Chief Executive of the World Media Group

When I sat down this time last year to write about 2022, things were looking up for marketers. Coming out of Covid, consumers were spending the money they’d saved during lockdown and a sense of normality had returned. Fast forward to February when news of Russia’s war in Ukraine hit and it appeared our optimism was short-lived.

After a summer of political unrest, we’re on the brink of another recession. So, what does all that mean for media and marketing? I asked World Media Group members how they think the current economic climate will affect our priorities in the year ahead.  To read the whole article click HERE