Masterclass: How to create an award-winning content campaign This year’s masterclass in storytelling brought together a panel of representatives from the BBC, De Beers and National Geographic to provide insight into what goes into making an award-winning content campaign. Each panellist presented their case study, followed by a Q&A session with the audience. Journey To [...]
Inclusion & Trust in the Commercial Side of the Media Sector One of the objectives of the World Media Group’s working group on Trust & Engagement is to develop a better understanding of the perception of our brands within the wider media / advertising industry. Together with The Third Culture and the Brixton Finishing School, we recently [...]
Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In a world where we’re constantly bombarded by communication, sifting through the millions of data points to decipher what’s true and meaningful would be practically impossible […]