trust – World Media Group

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YWdlIC50Yi1pbWFnZS1jYXB0aW9uLWZpdC10by1pbWFnZXtkaXNwbGF5OnRhYmxlfS50Yi1pbWFnZSAudGItaW1hZ2UtY2FwdGlvbi1maXQtdG8taW1hZ2UgLnRiLWltYWdlLWNhcHRpb257ZGlzcGxheTp0YWJsZS1jYXB0aW9uO2NhcHRpb24tc2lkZTpib3R0b219IH0g

WMG and BBC at Cannes 2026: Trust, Audio and Campfire Stories

July 17, 2026

Key Takeouts

Trust was one of the recurring themes at this year’s Cannes Lions. World Media Group teamed up with BBC Studios for a panel discussing the role trusted media plays in...

Masterclass: How to create an award-winning content campaign

October 18, 2022

Awards, Key Takeouts

Masterclass: How to create an award-winning content campaign This year’s masterclass in storytelling brought together a panel of representatives from the BBC, De Beers and National Geographic to provide insight...

Inclusion & Trust in the Commercial Side of the Media Sector

September 29, 2022

Thought Leadership

Inclusion & Trust in the Commercial Side of the Media Sector One of the objectives of the World Media Group’s working group on Trust & Engagement is to develop a better understanding...

What is the currency of truth? by Gordana Buccisano, EVP Global Client Transformation, Havas Media Group and Non-Executive Chair of the World Media Group

March 22, 2021

Thought Leadership

Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In...