Finalist 2024Travel & Tourism BrandCourtyard by MarriottEntered by:ForbesTrailblazing A Journey Of PassionThe Challenge To position Courtyard by Marriott as the go-to global hotel brand for business travelers in a competitive market. With numerous hospitality options available to travelers, including brands within the Marriott Bonvoy portfolio of over 30 hotel brands, it was crucial to distinguish [...]
Winner 2024Travel & Tourism BrandDestination CanadaEntered by:Economist ImpactOpen AtlasCredited:Initiative Media CanadaThe Challenge Our Journey with Destination Canada began in 2021. Year 1, Compass to the Future campaign was an investigation into why culture and purpose are the defining factors for business success -- and why business leaders should look to Canada for inspiration. Year 2 [...]
Finalist 2024Travel & Tourism BrandGeorgia National Tourism AdministrationEntered by:Bloomberg MediaGlimpses of GeorgiaThe Challenge Creating and maintaining a real, human-first narrative with authentic interactions, memorable moments and humor in a way that doesn’t feel forced was a tall order, and required deft storytelling at every step of the project, from the selection of influencers, to the [...]
Finalist 2024Technology & Telecoms BrandDeutsche Telekom Entered by:Mindshare Summer Of Joy, Youth And FreedomCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersThe Challenge In a saturated telecommunications market, Deutsche Telekom faces the challenge of capturing and maintaining the attention of Gen Z, a digitally native generation, shaped by global uncertainty, that prioritizes [...]
Finalist 2024Technology & Telecoms BrandSamsung Entered by:Dow Jones - The Trust International Creating Calm In A Connected WorldCredited:Starcom WW SeoulThe Challenge Mindful consumption in the connected world is a challenge for everyone. How do you continue to innovate, create and inspire, whilst also ensuring that responsible and sustainable practices ensue. It’s a challenge that spoke [...]
Highly Commended 2024Technology & Telecoms BrandHewlett Packard EnterpriseEntered by:Realm B2BHPE: Unlock AmbitionCredited:BBC, Wall Street Journal, Forbes, Business InsiderThe Challenge HPE sought to capture the attention of C-Level executives from large global companies, increasing unaided brand awareness while showcasing their expertise in AI and Hybrid Cloud. The challenge lay in engaging a highly selective, time-constrained audience [...]
Winner 2024Technology & Telecoms BrandGoogleEntered by:Financial TimesEngaging C-Suites Through Gamified ContentThe Challenge Imagine you’re responsible for making a business profitable, resilient and sustainable. Would you know which decisions to take? Google Cloud wanted to show senior decision-makers how smart use of data can help them make sustainable choices that build resilience and boost the bottom [...]
Finalist 2024Social Good BrandVisaEntered by:Starcom WorldwideVisa Pep Talks: Lighting up Women’s Football with Hope, Not Hate.Credited:DAZ, Saatchi & Saatchi London, Publicis Media Content InnovationWhy? Visa is a proud champion of women’s football, helping to grow its reach and participation. But as much as the game has grown, there is still alarming negativity and hate directed [...]
Winner 2024Social Good BrandBlancpainEntered by:Economist ImpactBeyond the SurfaceWhy? At present, only 8% of the ocean is under some form of marine protection, and just 2.9% is fully or highly protected from fishing and other human impacts. Little is known about the true effectiveness of these parts of the ocean, known as Marine Protected Areas (MPAs). [...]
Highly Commended 2024Small Budget: Great Impact BrandPwCEntered by:Business InsiderPwC And How Emerging Tech Is Changing EverythingCredited:CrossmediaThe Challenge In early 2023, PwC faced the challenge of positioning itself as a thought leader in emerging technologies, particularly the metaverse and other transformative innovations. Senior management decision-makers in large enterprises were increasingly exploring these technologies, especially as global [...]