Finalist 2025Technology & Telecoms BrandSamsung GalaxyEntered by:Starcom WorldwideSamsung: Open Always WinsCredits:Warner Bros. Discovery, TikTok, Snap, Meta, Google, X, Marcel, BBH, UEGThe Challenge Nokia, once synonymous with indestructible phones and Snake, faced a daunting reality. While the company had evolved into a network technology powerhouse, enterprise decision-makers still saw a relic of the past. The brand [...]
Highly Commended 2025Technology & Telecoms BrandZscalerEntered by:Financial TimesPhishing for the C-Suite: How “Trust No One” engaged everyoneThe Challenge The cyber security conversation is noisy – and getting louder. With AI, data breaches and digital transformation dominating headlines, Zscaler needed to carve out a clear space to lead. The challenge wasn’t just to cut through the [...]
Finalist 2025Technology & Telecoms BrandTIME X Northern Data GroupEntered by:TIMENORTHERN DATA GROUPThe Challenge Northern Data Group, a key player in AI innovation, faced the challenge of elevating its profile among the world’s most influential decision-makers and thought leaders. As AI reshapes industries, the brand needs to align itself with conversations driving ethical, responsible, and innovative [...]
Finalist 2025Technology & Telecoms BrandSamsung Galaxy S24Entered by:Starcom WorldwideSamsung S24: The World’s Biggest Livestream LaunchCredits:TikTok, Teads, X, Youtube, InstagramThe Challenge In 2024 there were 43 global smartphone launches. New smartphone launches risk becoming routine and unseen, even for those who really care about them. The Samsung Galaxy S24 was one of Samsung’s first flagship phones [...]
Winner 2025Technology & Telecoms BrandNokiaEntered by:WavemakerThe Exponential EraCredits:Bloomberg, Cube Studio, Active Theory, OgilvyThe Challenge Nokia, once synonymous with indestructible phones and Snake, faced a daunting reality. While the company had evolved into a network technology powerhouse, enterprise decision-makers still saw a relic of the past. The brand was trapped in a nostalgic echo chamber, hindering [...]
Finalist 2025Technology & Telecoms BrandFujitsuEntered by:Economist ImpactAdvancing Net Positive AgendaThe Challenge Is the world a better place with your company in it? It’s a fundamental question. How would you answer it? In today’s volatile world of geopolitical shocks, climate change, and digital disruption, connecting purpose to business performance is increasingly hard. Stakeholders demand transparency, yet [...]
Finalist 2025Technology & Telecoms BrandDeutsche TelekomEntered by:MindshareSummer to RememberCredits:Emetriq GmbH, Publicis SapientThe Challenge Deutsche Telekom faced a challenge felt by many in the category: how do you truly build positive brand affinity with Gen Z, who are famously hard to impress, and even harder to engage? This generation are nostalgic, living through “throwback” posts and [...]
Finalist 2025Technology & Telecoms BrandBOXEntered by:Financial TimesAnimated Thinking: Engaging C-Suites beyond the boardroomThe Challenge Box needed to raise brand awareness and explain a complex concept – unstructured data – to a senior business audience across EMEA. Though the business is well-known in IT circles, its broader value proposition around AI and content cloud services was [...]
Finalist 2024Technology & Telecoms BrandDeutsche Telekom Entered by:Mindshare Summer Of Joy, Youth And FreedomCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersThe Challenge In a saturated telecommunications market, Deutsche Telekom faces the challenge of capturing and maintaining the attention of Gen Z, a digitally native generation, shaped by global uncertainty, that prioritizes [...]
Finalist 2024Technology & Telecoms BrandSamsung Entered by:Dow Jones - The Trust International Creating Calm In A Connected WorldCredited:Starcom WW SeoulThe Challenge Mindful consumption in the connected world is a challenge for everyone. How do you continue to innovate, create and inspire, whilst also ensuring that responsible and sustainable practices ensue. It’s a challenge that spoke [...]