Shortlisted 2023Technology & Telecoms BrandSamsung Galaxy Z Flip 4Entered by:Starcom WorldwideSamsung Galaxy: Flipping Perceptions with StemDropCredited:TikTok, Universal Music Group, Syco The Challenge THE HARD REALITY: How to disrupt a default like Apple Finding new growth in smartphones is hard. People default to what they own or what they assume is the best. Winning young buyers [...]
Winner 2023Technology & Telecoms BrandDeutsche Telekom AGEntered by:Mindshare GmbH#WhatWeValue: Embracing Volunteerism With Gen ZCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersThe Challenge As telecommunication services become more competitive, Deutsche Telekom’s most imminent challenge as a brand is to stay relevant and top-of-mind among in-market audience. Among all age groups, Gen Z [...]
Shortlisted 2022Technology & Telecoms BrandWebex by CiscoEntered by:Merkle B2BCredits:WongDoodyPowering Through The Pandemic With MclarenThe Challenge With the global pandemic in full swing in the spring of 2021, Webex by Cisco went through a transformation to reposition themselves as the solution to empower hybrid work. Webex by Cisco was the first Cisco acquisition to relaunch their [...]
Winner 2022Technology & Telecoms BrandSamsung Galaxy S21 UltraEntered by:Starcom WorldwideCredits:Conde Nast, EdelmanThe Phone Of The Year Captures The Man Of The YearThe Challenge When choosing a smartphone most people now look at camera quality first and foremost. A phone capable of taking very high-quality photos and videos is no longer a novelty, it is an [...]
Shortlisted 2022Technology & Telecoms BrandSamsung Galaxy Z Flip3Entered by:Starcom WorldwideCredits:TikTok, R/GASamsung Galaxy: Unfold Your WorldThe Challenge In the past 3 years, Samsung have reinvigorated the mobile category with foldable phones, reintroducing the flip-phone and updating it for the twenties by meshing it with touchscreen technology. Although Samsung have been pioneers and have started to see [...]
Highly Commended 2022Technology & Telecoms BrandSamsungEntered by:T Brand, the content studio of New York Times AdvertisingCreating SustainablyThe Challenge Samsung’s goal was to raise awareness of their eco-conscious products and technologies by demonstrating to a curious global consumer how they are helping society achieve a more sustainable future while minimizing the environmental impact of their products. [...]
Shortlisted 2022Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare GmbHCredits:emetriq GmbH, Pulse Advertising GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersProject Futureproof: From GenZ For GenZThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, GenZ (A16-29) has been identified as [...]
Shortlisted 2021Technology & Telecoms BrandKasperskyEntered by:GyroLeading in enterprise cybersecurity with KasperskyThe Challenge Kaspersky is one of the largest cybersecurity brands in the world with sights set for growth in over 100 markets. With successes in the consumer category as the 5th largest global brand, they still faced many challenges in the B2B industry: Perceived as [...]
Shortlisted 2021Technology and Telecoms BrandMicrosoftEntered by:CaratMicrosoft Teams for today, Teams for tomorrow, Teams for allThe Challenge At the start of the initial Microsoft Teams campaign launch in January 2020, our goal was to increase familiarity against our information workers audience. Whilst Microsoft Teams was available and in-market prior to launch, average daily usage and general [...]
Shortlisted 2021Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare Germany"What we do next": Celebrating Gen Z's online activismThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind.  Among all age groups, Gen Z most represents the innovators and firstcomers in terms of connected technology; incidentally, the same audience [...]