Awards winner (2026) 🏅Samsung: Journey to AI Brand VisibilityBrand:Samsung GalaxyEntered by:Starcom WorldwideCredits:Brandlight.aiCategory:Technology & Telecoms Challenge Consumer discovery is being structurally rewired. 50% of consumers already use AI‑powered search, up to 50% of traditional search traffic is at risk, and $750B in spend could flow through AI‑search by 2028. Publishers' Google referral traffic has fallen ~33% [...]
Highly Commended (2026) 🏅Deutsche Telekom: Own Your WorldBrand:Deutsche TelekomEntered by:Mindshare / WPP MediaCredits:INGO Stockholm, Whalar, emetriq GmbHCategory:Technology and Telecoms Challenge How does Deutsche Telekom engage a highly tech-savvy yet privacy-vulnerable Gen Z across nine diverse European markets? While Gen Z seamlessly navigates digital platforms, they remain dangerously unaware of how tech giants exploit their digital [...]
Awards Finalist (2026)Infosys: Enterprise AI in ActionBrand:InfosysEntered by:Economist EnterpriseCredits:Category:Technology & Telecoms Challenge Artificial intelligence has moved from boardroom buzzword to business reality. Yet for senior leaders, the debate has become harder to follow. Each day brings fresh claims about jobs, productivity, risk and ethics. As a leader in enterprise technology, Infosys wanted to cut through [...]
Awards finalist (2026)NTT: Human Centered InnovationBrand:NTT HoldingsEntered by:The Wall Street JournalCredits:The Trust | Wall Street JournalCategory:Technology & Telecoms Challenge As AI, automation and data-intensive services scaled at pace, the real battleground for innovation shifted to the “invisible” networks, data centres and systems that keep societies running. Business and policy leaders were under pressure to modernise [...]
Awards finalist (2026)IDA: Supercharged IrelandBrand:IDA IrelandEntered by:Reuters PlusCredits:Reuters Plus, Untold Fable, CoreCategory:Technology & Telecoms Challenge At IDA Ireland, the investment agency, we're looking to expand further into key Asian markets, notably Japan and South Korea. We wanted to reach potential investors and business decision makers and to spark consideration of Ireland as a major business [...]
Awards winner (2025) 🏅Nokia: The Exponential EraBrand:NokiaEntered by:WavemakerCredits:Bloomberg Media Studios, Cube Studio, Active Theory, OgilvyCategory:Technology & Telecoms Challenge Nokia, once synonymous with indestructible phones and Snake, faced a daunting reality. While the company had evolved into a network technology powerhouse, enterprise decision-makers still saw a relic of the past. The brand was trapped in a [...]
Awards finalist (2025) Highly CommendedZscaler: Trust No OneBrand:ZscalerEntered by:Financial TimesCredits:Category:Technology & Telecoms Challenge The cyber security conversation is noisy – and getting louder. With AI, data breaches and digital transformation dominating headlines, Zscaler needed to carve out a clear space to lead. The challenge wasn’t just to cut through the noise but also to add [...]
Awards finalist (2025)Deutsche Telekom: Summer to RememberBrand:Deutsche TelekomEntered by:MindshareCredits:Emetriq GmbH Publicis SapientCategory:Technology & Telecoms Challenge Deutsche Telekom faced a challenge felt by many in the category: how do you truly build positive brand affinity with Gen Z, who are famously hard to impress, and even harder to engage? This generation are nostalgic, living through “throwback” [...]
Awards finalist (2025)Box: Animated Thinking – Engaging C-Suites beyond the boardroomBrand:BoxEntered by:Financial TimesCredits:Category:Technology & Telecoms Challenge Box needed to raise brand awareness and explain a complex concept – unstructured data – to a senior business audience across EMEA. Though the business is well-known in IT circles, its broader value proposition around AI and content cloud [...]
Awards finalist (2025)Fujitsu: Advancing Net Positive AgendaBrand:FujitsuEntered by:Economist ImpactCredits:Category:Technology & Telecoms Challenge Is the world a better place with your company in it? It’s a fundamental question. How would you answer it? In today’s volatile world of geopolitical shocks, climate change, and digital disruption, connecting purpose to business performance is increasingly hard. Stakeholders demand transparency, [...]
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