Finalist 2024Technology & Telecoms BrandDeutsche Telekom Entered by:Mindshare Summer Of Joy, Youth And FreedomCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersThe Challenge In a saturated telecommunications market, Deutsche Telekom faces the challenge of capturing and maintaining the attention of Gen Z, a digitally native generation, shaped by global uncertainty, that prioritizes [...]
Finalist 2024Technology & Telecoms BrandSamsung Entered by:Dow Jones - The Trust International Creating Calm In A Connected WorldCredited:Starcom WW SeoulThe Challenge Mindful consumption in the connected world is a challenge for everyone. How do you continue to innovate, create and inspire, whilst also ensuring that responsible and sustainable practices ensue. It’s a challenge that spoke [...]
Highly Commended 2024Technology & Telecoms BrandHewlett Packard EnterpriseEntered by:Realm B2BHPE: Unlock AmbitionCredited:BBC, Wall Street Journal, Forbes, Business InsiderThe Challenge HPE sought to capture the attention of C-Level executives from large global companies, increasing unaided brand awareness while showcasing their expertise in AI and Hybrid Cloud. The challenge lay in engaging a highly selective, time-constrained audience [...]
Winner 2024Technology & Telecoms BrandGoogleEntered by:Financial TimesEngaging C-Suites Through Gamified ContentThe Challenge Imagine you’re responsible for making a business profitable, resilient and sustainable. Would you know which decisions to take? Google Cloud wanted to show senior decision-makers how smart use of data can help them make sustainable choices that build resilience and boost the bottom [...]
Shortlisted 2023Technology & Telecoms BrandSamsung Galaxy Z Flip 4Entered by:Starcom WorldwideSamsung Galaxy: Flipping Perceptions with StemDropCredited:TikTok, Universal Music Group, SycoThe Challenge THE HARD REALITY: How to disrupt a default like Apple Finding new growth in smartphones is hard. People default to what they own or what they assume is the best. Winning young buyers is [...]
Winner 2023Technology & Telecoms BrandDeutsche Telekom AGEntered by:Mindshare GmbH#WhatWeValue: Embracing Volunteerism With Gen ZCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersThe Challenge As telecommunication services become more competitive, Deutsche Telekom’s most imminent challenge as a brand is to stay relevant and top-of-mind among in-market audience. Among all age groups, Gen Z [...]
Shortlisted 2022Technology & Telecoms BrandWebex by CiscoEntered by:Merkle B2BCredits:WongDoodyPowering Through The Pandemic With MclarenThe Challenge With the global pandemic in full swing in the spring of 2021, Webex by Cisco went through a transformation to reposition themselves as the solution to empower hybrid work. Webex by Cisco was the first Cisco acquisition to relaunch their [...]
Winner 2022Technology & Telecoms BrandSamsung Galaxy S21 UltraEntered by:Starcom WorldwideCredits:Conde Nast, EdelmanThe Phone Of The Year Captures The Man Of The YearThe Challenge When choosing a smartphone most people now look at camera quality first and foremost. A phone capable of taking very high-quality photos and videos is no longer a novelty, it is an [...]
Shortlisted 2022Technology & Telecoms BrandSamsung Galaxy Z Flip3Entered by:Starcom WorldwideCredits:TikTok, R/GASamsung Galaxy: Unfold Your WorldThe Challenge In the past 3 years, Samsung have reinvigorated the mobile category with foldable phones, reintroducing the flip-phone and updating it for the twenties by meshing it with touchscreen technology. Although Samsung have been pioneers and have started to see [...]
Highly Commended 2022Technology & Telecoms BrandSamsungEntered by:T Brand, the content studio of New York Times AdvertisingCreating SustainablyThe Challenge Samsung’s goal was to raise awareness of their eco-conscious products and technologies by demonstrating to a curious global consumer how they are helping society achieve a more sustainable future while minimizing the environmental impact of their products. [...]