Filter articles

 

2020 World Media Awards Submissions Deadline Extended to Thursday 13th February

February 6, 2020

Awards

Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+ London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has...

Marketers Expect Content-Driven Campaigns to Increase in 2020

January 30, 2020

Awards, Research

Article by Amy He  |  Jan 27, 2020  | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....

Survey results in the news

January 30, 2020

Awards, Research

The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...

Interview with Robbie McCalwey, Director Global Marketing Strategy, EA

November 14, 2019

Awards, Interview

Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...

New survey suggests brand activism is on the rise

November 6, 2019

Awards, Research

Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...

DEEP STATE Outfoxes the Competition to Win the Top Prize at the 2019 World Media Awards

April 5, 2019

Awards

FOX Networks Group Wins the Grand Prix for its DEEP STATE Pan-European Marketing Campaign London, Friday 5th April 2019:The winners of the 2019 World Media Awards were announced last...

More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry

March 15, 2019

Awards, Thought Leadership

It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....

New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures

January 8, 2019

Awards, Research

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...

Understanding the Future for Global Content-Led Marketing

November 5, 2018

The World Media Group has launched a new global survey, ahead of the World Media Awards, to explore the key drivers for content-led marketing communication. Where will the next growth bulge...

Interview with Alex Wood, Europe Editor at Forbes

October 29, 2018

Q&A with Alex Wood, Europe Editor of Forbes and also a judge for the World Media Awards which are now open for entries UNTIL 7TH FEBRUARY 2019. You can enter...

Shell Lights the Way with Top Prize at the 2018 World Media Awards

March 23, 2018

Shell and MediaCom win Grand Prix with Shell Brand GravityLight & Bedtime Stories Campaign London, Friday 23rd March 2018:The winners across the eight categories of the 2018World Media Awards were...

Washington Post’s Winchurch-Beale Appointed World Media Group President for Second Year in Management Team Restructure

January 25, 2018

New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February London, Wednesday 24th January, 2018: The World Media Group, a strategic alliance of the world’s...

The World Media Group Welcomes Three New Associate Members as It Celebrates Its 20th Anniversary

January 18, 2018

As the World Media Group also hosts the third World Media Awards in its anniversary year it calls for more entries from around the world Ad tech firms Rezonence and...

Q&A with Graham McDonnell Creative Director, T Brand Studio International for The New York Times

January 11, 2018

Interview

Graham McDonnell Creative Director, T Brand Studio International for The New York Times and also a judge for the World Media Awards which are now open for entries UNTIL 25TH...

Q&A with Deborah Perrot, Media Manager, IBM Europe

January 11, 2018

Interview

Q&A with Deborah Perrot, Media Manager at IBM Europe and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here....

Q&A with Steve Ackerman of Somethin’ Else

January 11, 2018

Interview

Q&A with Steve Ackerman of Somethin’ Else  and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here. General...

Q&A with Neil Wirasinha, SVP International Advertising Media, Universal Pictures

January 11, 2018

Interview

Q&A with Neil Wirasinha, SVP International Advertising Media at Universal Pictures and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You...

Q&A with Jorg Dietzel, Head of Creative / Sales Media, Audi AG

January 11, 2018

Interview

Jorg Dietzel, Head of Creative / Sales Media at Audi AG and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You...

Q&A with David Goodall, Managing Director, Havas Media International

January 11, 2018

Interview

David Goodall, Managing Director at Havas Media International and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. Find out how to enter...

The Possibilities are Becoming Endless

January 10, 2018

Starcom’s Jodie Stranger on guiding clients through the complexity of data and creative tech, what media agencies bring to content creation and co-chairing the WMA jury. With the seemingly endless...