Q&A with Chris Gottlieb, CMO at London and Partners
January 11, 2016
Interview
As the Chief Marketing and Communications Officer of London and Partners, Chris has a remit to promote London globally to attract tourists, foreign direct investment, students and events & conferences...
Q&As with the World Media Awards’ Judges
January 10, 2016
Interview
The World Media Awards is incredibly privileged to have a panel of judges at the top of their game and from an enviable array of advertisers, agencies and media owners....
Q&A with Kaylee King-Balentine, Director at TBrand Studio International, The New York Times
January 7, 2016
Interview
At The New York Times Kaylee leads the editorial, creative and video direction on all international Paid Posts and works alongside the international sales teams to develop new global business...
Q&A with Aaron Robinson, Director, Custom Content at The Wall Street Journal
January 4, 2016
Interview
Aaron leads the development of innovative cross-platform solutions and engaging, influential content for the global blue-chip client base at the Wall Street Journal having previously been part of the strategic...
Q&A with Jane Grenier, Executive Director of Client Services at Quartz
January 4, 2016
Interview
Q: Are content-driven communications, customised content, native advertising, sponsored content, brand journalism, owned media and branded content the same thing? Jane: No—but they can all be part of a well-rounded...
Q&A with Chris Carmichael, Global Head of Media at HSBC
January 4, 2016
Interview
Q: Why is now a relevant time to be launching these awards? Chris: Now is the perfect time to launch these awards. Advances in technology continue inexorably, and this creates...
Q&A with Damien Marchi, Global Head of Content at Havas Media Group
January 4, 2016
Interview
Damien is an Emmy Award winning digital specialist with 15 years’ media experience connecting the content, platform, brands, TV and digital world. This includes developing and expanding the digital activities...
Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads
December 17, 2015
Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns. Over the...
Is content the advertiser’s attention-seeking saviour?
December 10, 2015
Thought Leadership
Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning. Simple and obvious, but how to earn attention? Welcome a...
Why Content-Driven Advertising Needs Its Own Industry Awards
December 1, 2015
Thought Leadership
According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year,...
The Economist’s Nicolas Sennegon: ‘We need a collective response to problems like viewability
November 20, 2015
Thought Leadership
International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and...