Over the past five years, the World Media Awards have gathered and celebrated the very best international, content-led marketing campaigns – benchmarking the best work by global brands and tracking the increasing levels of creativity and effectiveness. As we head towards the deadline [20 May] for this year’s Awards and prepare for the judging, we’ve […]

On Thursday, World Media Group members came together for our annual Think Tank, a lively event that offers members the opportunity to ask top international editors about their predictions for the year ahead. Unable to meet in our usual festive venue, the last gathering of the year predictively happened on Zoom! The event was chaired […]

Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what it takes to create an award-winning content campaign. Here are 10 top tips from our expert panel to ensure your content campaign rises above the […]

Choosing the right media owner platform for your content-led advertising campaign is key to success –  respondents to our recent “future of global content marketing” survey cited it as the 4th most important success factor, behind the story, authenticity, and creative execution.  We’ve invited our jurors for the 2019 World Media Awards to outline what […]

What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I think it’s also important to take a moment to stop and reflect on the year that has gone by. Twelve months of effort and determination […]

PHD’s Global Business Lead and World Media Awards judge shares insights into his content philosophy and his personal tastes. Adam Nunn is Global Business Lead at PHD Global Business, London, as well as a globetrotter, adventurer and a judge for the World Media Awards which are now open for entries until 25th January 2018. You can […]

After winning the Travel & Tourism category at last year’s World Media Awards, the CEO of Visit Faroe Islands is returning as a judge. Guðrið Højgaard is Director of Tourism – CEO at Visit Faroe Islands and a judge for the World Media Awards, which are now open for entries until 25th January 2018. You can […]

Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman, Managing Director at MEC Global Solutions & co-head judge of the World Media Awards defined four key questions we need to ask ourselves before creating […]