January 5, 2018
After winning the Travel & Tourism category at last year’s World Media Awards, the CEO of Visit Faroe Islands is returning as a judge.
Guðrið Højgaard is Director of Tourism – CEO at Visit Faroe Islands and a judge for the World Media Awards, which are now open for entries until 25th January 2018. You can enter here. Having won the Travel & Tourism category at last year’s World Media Awards, here are her thoughts and advice to potential entrants on what makes for great cross-border, content-driven advertising campaigns; plus a little bit of insight into what makes her tick.
LBB> Why should agencies/advertisers enter the World Media Awards?
GH> Firstly, because the world’s leading media companies are partners in the World Media Group network (who host the awards); plus, this is a ‘content-driven award’ rather than just ‘one more advertising award’.
LBB> What are you hoping for most when you judge the awards?
GH> To see how companies approach challenges with great communications.
LBB> What advice can you give potential entrants for creating a winning entry?