Awards winner (2024) 🏅Destination Canada: Open AtlasBrand:Destination CanadaEntered by:Economist ImpactCredits:Initiative Media Canada, E2 StudioCategory:Travel & Tourism Challenge Our journey with Destination Canada began in 2021. Year one, Compass to the Future campaign was an investigation into why culture and purpose are the defining factors for business success – and why business leaders should look to [...]
Awards finalist (2024)Georgia National Tourism Administration: Glimpses of GeorgiaBrand:GeorgiaEntered by:BloombergCredits:Sorted FoodCategory:Travel & Tourism Challenge Creating and maintaining a real, human-first narrative with authentic interactions, memorable moments and humor in a way that doesn’t feel forced was a tall order, and required deft storytelling at every step of the project, from the selection of influencers, to [...]
Awards finalist (2024)Courtyard by Marriott: A Trailblazing A Journey Of PassionBrand:Courtyard by MarriottEntered by:ForbesCredits:Category:Travel & Tourism Challenge To position Courtyard by Marriott as the go-to global hotel brand for business travellers in a competitive market. With numerous hospitality options available to travellers, including brands within the Marriott Bonvoy portfolio of over 30 hotel brands, it [...]
Awards winner (2023) 🏅 Grand Prix 🏆Wales: Taking Wales to the WorldBrand:Cymru WalesEntered by:Orchard Media and EventsCredits:iCrossing UKCategory:Travel & Tourism Challenge In November 2022, Cymru – the Welsh national football team – flew out to Qatar to compete in the FIFA World Cup finals. The first time in 64 years that our nation had participated [...]
Awards finalist (2023)Visit London: Let's Do LondonBrand:Visit LondonEntered by:WavemakerCredits:Category:Travel & Tourism Challenge Post the pandemic, the tourism & hospitality sector in London needed a boost to revive the economy and bring visitors to the city again. The aim was to attract international tourists with a pent-up desire to travel post the COVID restrictions in order [...]
Awards finalist (2023)Experience Abu Dhabi: Unwrapped – a sonic travel guideBrand:Experience Abu DhabiEntered by:BBC StoryWorksCredits:Fresh Air, Spark Foundry – MECategory:Travel & Tourism Challenge Abu Dhabi Tourism partnered with BBC StoryWorks to embark on an inspiring journey through the Abu Dhabi Unwrapped: A Sonic Travel Guide podcast campaign. The goal was to unveil the hidden treasures [...]
Awards finalist (2023)Manitoba: Canada's Heart is CallingBrand:Travel ManitobaEntered by:Travel ManitobaCredits:UpHouse IncCategory:Travel & Tourism Challenge As Travel Manitoba looked to recover from the devastating impacts of the pandemic in 2021, the organization knew its seven-year-old brand, Manitoba, Canada’s Heart…Beats, needed to evolve. That year, Travel Manitoba engaged Stormy Lake Consulting to assess the brand’s equity, determine [...]
Shortlisted 2022Travel & Tourism BrandVisitScotlandEntered by:The Walt Disney CompanyCredits:National Geographic, CaratSlow Up In ScotlandThe Challenge VisitScotland briefed National Geographic to develop a campaign that would broaden perceptions of what they could experience in Scotland that would ultimately lead to a change in beliefs and behaviour when considering their holiday choices. After a lengthy period of [...]
Winner 2022Travel & Tourism BrandVisit SwedenEntered by:MindshareCredits:Forsman & Bodenfors, Hill+Knowlton, B-Reel Films, LjudbyrånDiscover The OriginalsThe Challenge As the world opened up to international travel once again, Visit Sweden needed to increase inbound tourism to the country by building a stronger brand image of Sweden as an inspiring and sustainable destination. The challenge was to cut [...]
Shortlisted 2022Travel & Tourism BrandBrand ScotlandEntered by:Carat UKCredits:BBC Studios, New York Times, Facebook, Instagram, Twitter, LinkedIn, Teads, The Leith AgencyMany Brands Make Light Work - Collaboratively Building Scotland's Brand At COP26The Challenge In November 2021, all eyes were on Scotland as Glasgow hosted the highly anticipated COP26 event, where world leaders met to agree on [...]
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