HIGHLY COMMENDED 2016TECHNOLOGY & TELECOMS BrandMICROSOFT CORPORATIONLead AgencyTHE SEVEN NATURAL WONDERS OF THE WORLDThe Challenge Microsoft Lumia smartphones have been designed and developed with the ambition of becoming technology leaders in smartphone photography, with superior imaging capabilities, and seamless connectivity and functionality with all other devices and services in the Microsoft product family. Since their launch, Lumia [...]
Highly Commended 2016Automotive BrandLEXUSLead AgencyZENITHOPTIMEDIA INTERNATIONALSTRIKING ANGLESThe Challenge Lexus is renowned for making high end premium sedans and SUVs. People perceive the brand as luxurious but expensive. Brand loyalists as well as new entrants into the brand tend to be mature buyers, hence an ageing customer base and slow growth. To achieve business ambitions, Lexus needed to [...]
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