Highly Commended 2016Automotive BrandLEXUSLead AgencyZENITHOPTIMEDIA INTERNATIONALSTRIKING ANGLESThe Challenge Lexus is renowned for making high end premium sedans and SUVs. People perceive the brand as luxurious but expensive. Brand loyalists as well as new entrants into the brand tend to be mature buyers, hence an ageing customer base and slow growth. To achieve business ambitions, Lexus needed to [...]
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