Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some of the key takeaways, as observed by Katya Ionova, Creative Director, UK & EMEA, Business Insider and Damian Douglas, Managing Director, EMEA, Time. Youth Power […]
The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit. This was a fantastic day filled with great discussion and many topics were explored including challenges of ‘Modern B2B Marketing’, ‘Answering the Question of ROI’, […]
Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly fallen by the wayside. Creativity once ruled supreme – the big-budget 30-second commercial was the immediately reached-for and arguably most effective weapon in a marketer’s arsenal. […]
Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content solutions to reach certain target audiences. Historically, content marketing has been produced by a brand and its ad agency, before being deployed across a plethora […]
Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on news sites than the industry standard, a study for an alliance of a dozen global publishers and media owners has found. The World Media Group […]
Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media Awards for the dos and don’ts of developing a successful content campaign. According World Media Group’s ‘Future of Global Content-led Marketing’ research, for 45% of […]
Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic, according to a Google executive, and brands have plenty of scope for experimentation. Brenda Salinas, who works on Google’s news partnerships, even puts a precise […]
Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google, The New York Times, Mindshare and HSBC discuss how audio advertising is likely to develop in the coming years. The audio internet remains “nascent” and […]
It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry. When we founded the World Media Awards, now in its fourth year, I felt there was a genuine need for a platform to celebrate the world’s […]
“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser, director of Credos at the Advertising Association. Speaking at a World Media Group event held at Bloomberg before Christmas, Fraser added that the industry’s need […]
World Media Group