Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?

October 14, 2019

Awards, Thought Leadership

Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...

Tailor-made: How to cut through with custom content

July 23, 2019

Thought Leadership

Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content...

Branded Content: Creating Successful Campaigns with Ads that don’t look like Ads

June 13, 2019

Thought Leadership

Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media...

The Impact of Voice & Sound: The Audio Web is still in the 90s

March 29, 2019

Key Takeouts

The Impact of Voice & Sound : the audio web is still in the 90s   The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic...

The Adaptation and Reinvention of Journalism

February 28, 2019

Key Takeouts

Alex Delamain, President of the World Media Group (WMG) and SVP, Head of Client Sales and Services at The Economist, reports back on the key themes from the WMG ‘Journalism...

International advertising is dead, long live international advertising

January 28, 2019

Thought Leadership

Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...