Finalist 2025Luxury & Lifestyle BrandVistaJetEntered by:VistaJetKeep in TimeCredits:Wonderhatch, The House of PoppinsThe Challenge VistaJet is the only truly global private jet company, serving world leaders, top executives, and cultural icons. With only 24,000 plane owners and a few hundred thousand private flyers, loyalty is key. Our clients spend up to 900 hours a year in [...]
Finalist 2025Luxury & Lifestyle BrandUBSEntered by:Publicis ULABSBanking is Our CraftCredits:Publicis ULABS (Spark Foundry, Publicis, Digitas), ProphetThe Challenge UBS’s wealth management services are offered to individuals with at least 1 million dollars of investable capital. Precisely targeting such a small minority of consumers is essential for effective campaigning. Our primary objective was to identify and target [...]
Finalist 2025Luxury & Lifestyle BrandPradaEntered by:National Geographic/The Walt Disney CompanySea Beyond: Blue FutureThe Challenge As more consumers consider the provenance of purchases, Prada has re-engineered how it creates its product as part of its commitment to sustainability. In 2018, they launched the Re-Nylon Collection, created by regenerating plastic waste from oceans and landfills. What started [...]
Finalist 2025Luxury & Lifestyle BrandNew MurabbaEntered by:TIMETIME X New MurabbaThe Challenge New Murabba, a visionary urban development in Riyadh, faced the challenge of capturing global attention and shaping perceptions as the world’s next must-visit destination. The brand needed to establish credibility, showcase its futuristic downtown concept, and connect with influential audiences who shape opinions about [...]
Finalist 2025Luxury & Lifestyle BrandDe Beers GroupEntered by:Fortune Brand StudioTalent UnearthedThe Challenge Economic crises have resulted in lower jewelry sales globally, and this, coupled with the rise of cheaper alternatives such as lab-grown diamonds, is a threat to the natural diamond industry. In the face of these challenges, De Beers Group aimed to showcase the [...]
Winner 2025Luxury & Lifestyle & Grand Prix BrandCartierEntered by:The New York TimesLinked by LoveThe Challenge Cartier approached The New York Times branded content studio, T Brand Studio, with a monumental brief: celebrate the 100th anniversary of the iconic Trinity ring – three interlocking gold rings symbolizing love for family, friends, and romantic partners. The challenge: [...]
Shortlisted 2023Luxury & Lifestyle BrandBoucheronEntered by:iProspect GlobalMedia Beyond GenderThe Challenge Founded in 1858 in Paris, Boucheron has established itself as a small gem in the world of high jewellery thanks to its innovative, creative, and craftsman spirit. After a quick rebound from the pandemic, this category is now flourishing: branded high jewellery will be on [...]
Winner 2023Luxury & Lifestyle BrandadidasEntered by:EssenceMediacomOzworldCredited:Jam 3The Challenge adidas Originals have been dressing the feet of style icons for decades. Though by 2022 they were losing their lustre in lifestyle, lagging behind Nike in terms of originality, innovation and dynamism amongst Gen-Z globally (Kantar). Our brief was to boost perceptions of the adidas Originals label [...]
Shortlisted 2022Luxury & Lifestyle BrandThe Macallan & BentleyEntered by:Robb ReportCredits:PMC, The Macallan, Bentley Motor Cars, Publicis MediaSharing Mastery: An Extraordinary Journey Into The FutureThe Challenge When The Macallan and Bentley Motors formed an exclusive partnership, the challenge was clear: How should that story be told and in what manner should that info be shared to [...]
Shortlisted 2022Luxury & Lifestyle BrandMonkey Shoulder WhiskyEntered by:iProspect GlobalCredits:Yahoo Creative Studios, YahooMonkey Shoulder - ‘From Mixing Cocktails To Mixing Metaverse Beats’The Challenge Monkey Shoulder (MOSH) is a whisky created as a result of a close relationship with the bartender community. Back in the mid-2000s, parent company William Grant & Sons saw a rise in bartenders [...]