Awards winner (2026) 🏅Belmond: Life on a TrainBrand:BelmondEntered by:New York Times AdvertisingCredits:NYT Brand StudioCategory:Luxury & Lifestyle Challenge Belmond, part of the LVMH group, operates a global collection of luxury hotels, safaris and trains. This campaign focused on promoting its train portfolio using unique storytelling, spanning six routes across the globe, with a seventh launching in [...]
Awards finalist (2026)Ferragamo: How to Ski Italian Style with Alberto TombaBrand:FerragamoEntered by:CNBCCredits:CNBCCategory:Luxury & Liftestyle Challenge Few briefs carry the weight of a century. Ferragamo - a house built on the belief that craft holds value – came to us with this: to make the brand feel alive without losing the timelessness that defines it. The [...]
Awards finalist (2026)Hibiki Whisky: 24 Moments of HarmonyBrand:Hibiki WhiskyEntered by:Starcom WorldwideCredits:Business Insider | Insider StudiosCategory:Luxury & Liftestyle Challenge On the back of a successful partnership in 2023 with The House of Suntory, this time around we were entrusted to develop global awareness of Hibiki Whisky, elevating the brand beyond whisky enthusiasts and establish it as [...]
Awards finalist (2026)Prada: Sea BeyondBrand:Prada Re-NylonEntered by:National GeographicCredits:National Geographic Creative WorksCategory:Luxury & Lifestyle Challenge A vital component of Prada’s heritage, nylon is an emblem of the brand’s DNA. 1% of proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission [...]
Awards finalist (2026)Philips OneBlade: Body RoyaleBrand:Philips OneBladeEntered by:OMD EMEACredits:Golin Ketchum, Fuse, The Gang, Flywheel, OMD EMEACategory:Luxury & Liftestyle Challenge Philips OneBlade was designed for a new generation of men who see grooming as part of self-expression. Yet the category still relied on advertising built around mirrors, muscles, and outdated ideas of masculinity. Gen Z had [...]
Awards winner (2025) 🏅 Grand Prix (2025) 🏆Cartier: Linked by LoveBrand:CartierEntered by:The New York TimesCredits:NYT Brand StudioCategory:Luxury & Lifestyle Challenge Cartier approached The New York Times branded content studio, T Brand Studio, with a monumental brief: celebrate the 100th anniversary of the iconic Trinity ring – three interlocking gold rings symbolizing love for family, friends, [...]
Awards finalist (2025)De Beers Group: Talent UnearthedBrand:De Beers GroupEntered by:FortuneCredits:Fortune Brand Studio Wavelength ProductionsCategory:Luxury & Lifestyle Challenge Economic crises have resulted in lower jewelry sales globally, and this, coupled with the rise of cheaper alternatives such as lab-grown diamonds, is a threat to the natural diamond industry. In the face of these challenges, De Beers [...]
Awards finalist (2025)New Murabba: Tomorrow's Greatest Place to LiveBrand:New MurabbaEntered by:TimeCredits:Time StudiosCategory:Luxury & Lifestyle Challenge New Murabba, a visionary urban development in Riyadh, faced the challenge of capturing global attention and shaping perceptions as the world’s next must-visit destination. The brand needed to establish credibility, showcase its futuristic downtown concept, and connect with influential audiences [...]
Awards finalist (2025)Prada: Sea Beyond – Blue FutureBrand:PradaEntered by:National GeographicCredits:National Geographic | Creative WorksCategory:Luxury & Lifestyle Challenge As more consumers consider the provenance of purchases, Prada has re-engineered how it creates its product as part of its commitment to sustainability. In 2018, they launched the Re-Nylon Collection, created by regenerating plastic waste from oceans and [...]
Awards finalist (2025)UBS: Banking is Our CraftBrand:UBSEntered by:Publicis UlabsCredits:Publicis ULABS (Spark Foundry, Publicis, Digitas), ProphetCategory:Luxury & Lifestyle Challenge UBS’s wealth management services are offered to individuals with at least 1 million dollars of investable capital. Precisely targeting such a small minority of consumers is essential for effective campaigning. Our primary objective was to identify and [...]
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