Shortlisted 2023Luxury & Lifestyle BrandBoucheronEntered by:iProspect GlobalMedia Beyond GenderThe Challenge Founded in 1858 in Paris, Boucheron has established itself as a small gem in the world of high jewellery thanks to its innovative, creative, and craftsman spirit. After a quick rebound from the pandemic, this category is now flourishing: branded high jewellery will be on [...]
Winner 2023Luxury & Lifestyle BrandadidasEntered by:EssenceMediacomOzworldCredited:Jam 3The Challenge adidas Originals have been dressing the feet of style icons for decades. Though by 2022 they were losing their lustre in lifestyle, lagging behind Nike in terms of originality, innovation and dynamism amongst Gen-Z globally (Kantar). Our brief was to boost perceptions of the adidas Originals label [...]
Shortlisted 2022Luxury & Lifestyle BrandThe Macallan & BentleyEntered by:Robb ReportCredits:PMC, The Macallan, Bentley Motor Cars, Publicis MediaSharing Mastery: An Extraordinary Journey Into The FutureThe Challenge When The Macallan and Bentley Motors formed an exclusive partnership, the challenge was clear: How should that story be told and in what manner should that info be shared to [...]
Shortlisted 2022Luxury & Lifestyle BrandMonkey Shoulder WhiskyEntered by:iProspect GlobalCredits:Yahoo Creative Studios, YahooMonkey Shoulder - ‘From Mixing Cocktails To Mixing Metaverse Beats’The Challenge Monkey Shoulder (MOSH) is a whisky created as a result of a close relationship with the bartender community. Back in the mid-2000s, parent company William Grant & Sons saw a rise in bartenders [...]
Shortlisted 2022Luxury & Lifestyle BrandWalpoleEntered by:BBC StoryWorksLove Letters From BritainThe Challenge The British luxury sector is one of the UK’s greatest export success stories; with 80% of production destined for overseas markets, it’s a major driver of international visitors. But the global luxury market is facing huge challenges – 2020 saw a $79 billion loss [...]
Winner 2022Luxury & Lifestyle, Grand Prix BrandJohnnie WalkerEntered by:OMG AfricaThe Ones Who... Keep WalkingThe Challenge It’s an exciting time for young people in Africa. Afro-optimism is spiking like never before, and nations are coming together to drive progress across the continent. Collectively, 65% of 18-24-year-olds think ‘the 21st Century will be the African century’ (source: [...]