Awards Winner (2025) 🏅Bupa: Picture of HealthBrand:BupaEntered by:National GeographicCredits:National Geographic Creative Works, Disney +Category:Brand & Media Owner Partnership Challenge Bupa wants to shift perceptions from ‘Bupa: the health insurance company’ to ‘Bupa: a world-leading healthcare company’. Their mission is to build global recognition as a brand that gets health. As the Official Healthcare Partner for [...]
Highly Commended (2025) 🏅Netflix: Squid Game 2Brand:Squid Game 2Entered by:Uber AdvertisingCredits:Netflix Subtropic StudiosCategory:Brand & Media Owner Partnership Challenge Uber and Netflix's campaign transformed everyday journeys into immersive Squid Game experiences, engaging over 116,000 consumers through AR, generating 6.2 million impressions, and surpassing engagement benchmarks across Uber’s ad formats. To mark the return of Squid Game [...]
Awards finalist (2025)De Beers Group: Talent UnearthedBrand:De Beers GroupEntered by:FortuneCredits:Fortune Brand Studio Wavelength ProductionsCategory:Brand & Media Partnership Challenge Economic crises have resulted in lower jewelry sales globally, and this, coupled with the rise of cheaper alternatives such as lab-grown diamonds, is a threat to the natural diamond industry. In the face of these challenges, De [...]
Awards finalist (2025)Brand Scotland: Head, Heart and SpiritBrand:Brand ScotlandEntered by:BBC StoryWorksCredits:Carat UKCategory:Brand & Media Owner Partnership Challenge Brand Scotland set BBC StoryWorks a clear challenge: to drive awareness and consideration of Scotland when considering places to visit, live, work, study, and do business, with a Talent Attraction focus for 24-25. This was not a simple [...]
Awards finalist (2025)Economist Impact: The Sustainability AtlasBrand:Economist ImpactEntered by:InfosysCredits:Economist Impact, Infosys TopazCategory:Brand & Media Owner Partnership Challenge Global sustainability is complex, many business leaders still lack the tools, data, and time to make informed decisions. Since 2021, Infosys has worked to change that. As digital partner to Economist Impact’s Sustainability Project, Infosys co-developed the award-winning [...]
Awards finalist (2025)L'Oréal Groupe: This is Not a Beauty PodcastBrand:L'Oréal GroupeEntered by:New York Times AdvertisingCredits:New York Times Advertising, T Brand Studio, Beauty Co-LabCategory:Brand and Media Ownership Partnership Challenge L’Oréal Groupe, the world’s No. 1 beauty brand, reaches 1.5 billion consumers across 150+ countries through 37 global brands including Lancôme, L’Oréal Paris, Prada, YSL, and Valentino. [...]
Awards finalist (2025)EY.ai: Face of the FutureBrand:EY.aiEntered by:EYCredits:Quartz, EssenceMediacomCategory:Brand & Media Owner Partnership Challenge The EY.ai launch campaign was a global initiative designed to position the EY organisation at the forefront of AI and drive awareness of EY.ai – a unifying AI platform connecting people, ecosystems and technology. As the AI revolution accelerates, competition for [...]
Awards finalist (2025)PwC: Intelligence UnboundBrand:PwCEntered by:TEDCredits:Culture 3Category:Brand & Media Owner Partnership Challenge TED and PwC came together with a shared ambition: to respond to one of the most urgent tensions in business and society today – the future of AI. Public narratives were dominated by hype, confusion, and fear. Across industries, leaders were asking the [...]
Awards finalist (2025)UBS: Crafting CapitalBrand:UBSEntered by:The Wall Street JournalCredits:Publicis Ulabs (Spark Foundry, Publicis Media)Category:Brand & Media Owner Partnership Challenge After several years in the doldrums, dealmaking in private markets was back in focus as 2024 ticked over to 2025. With companies staying private for longer, would the markets experience a glorious renaissance? Did the slow [...]
Awards winner (2024) 🏅Visa: FanZone & UEFA Women’s Champions LeagueBrand:VisaEntered by:DAZNCredits:Starcom Worldwide, Saatchi & Saatchi London, Publicis Media Content InnovationCategory:Brand & Media Owner Partnership Challenge Visa and DAZN are both proud champions of women’s football, helping to grow its reach, fanbase and engagement. But as much as the game has grown, there is still alarming [...]
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