Winner 2024Travel & Tourism BrandDestination CanadaEntered by:Economist ImpactOpen AtlasCredited:Initiative Media CanadaThe Challenge Our Journey with Destination Canada began in 2021. Year 1, Compass to the Future campaign was an investigation into why culture and purpose are the defining factors for business success -- and why business leaders should look to Canada for inspiration. Year 2 [...]
Winner 2024Technology & Telecoms BrandGoogleEntered by:Financial TimesEngaging C-Suites Through Gamified ContentThe Challenge Imagine you’re responsible for making a business profitable, resilient and sustainable. Would you know which decisions to take? Google Cloud wanted to show senior decision-makers how smart use of data can help them make sustainable choices that build resilience and boost the bottom [...]
Winner 2024Social Good BrandBlancpainEntered by:Economist ImpactBeyond the SurfaceWhy? At present, only 8% of the ocean is under some form of marine protection, and just 2.9% is fully or highly protected from fishing and other human impacts. Little is known about the true effectiveness of these parts of the ocean, known as Marine Protected Areas (MPAs). [...]
Winner 2024Brand & Media Owner Partnership BrandVisaEntered by:DAZNFanZone: UEFA Women’s Champions LeagueThe Challenge Visa and DAZN are both proud champions of women’s football, helping to grow its reach, fanbase and engagement. But as much as the game has grown, there is still alarming negativity directed at female footballers. Research showed that there has been an [...]
Winner 2024Financial Services BrandVisaEntered by:Starcom WorldwideVisa Live At Le LouvreCredited:BrutThe Challenge Visa wants to build relevancy with young Gen Z consumers, so Visa’s ambition has been to meaningfully and authentically become a part of the cultural conversation among Gen Z. Visa has correlated relevance to transactions and payment volume, so making this cultural impact with [...]
Winner 2024Corporate Influencer/Grand Prix BrandInfosysEntered by:Economist ImpactValue Chain NavigatorThe Challenge Scope 3 emissions can account for up to 95% of an organisation’s carbon footprint and cause huge negative impact across industries, yet most net-zero strategies do not include them as Scope 3 emissions is harder to measure and are less understood by organisations Measuring, assessing [...]
Finalist 2023Rising Star Entered by:WavemakerObinna IwujiThe Elevator Pitch In taking over leadership of the employee resource group wavemaker roots, Obinna has fostered a community of people interested in cultural inclusion in advertising. With this he has contributed to client pitches and brainstorms, created several community events from fundraisers to public speaking workshops, and established opportunities [...]
Winner 2023Brand & Media Owner Partnership BrandBirkenstockEntered by:The New York Times AdvertisingBirkenstock – “Ugly for a Reason”The Challenge In 2022, Birkenstock experienced record sales, partly attributed to the pandemic-induced lockdown and surge in popularity of "ugly" shoes. Despite high consumer awareness, the brand's true purpose wasn't being communicated or understood by consumers. Birkenstock faced a [...]
Winner 2023Automotive BrandVolkswagen ID BuzzEntered by:PHD and Scholz&FriendsID. Buzz – Feeling The Force Of A Perfect PartnershipThe Challenge You could probably draw a picture of the original Volkswagen T1 camper van from memory if we asked you to. It has a cherished place in global culture. But that reverence was a potential barrier to how [...]
Winner 2023Travel & Tourism BrandCymru Wales (Welsh Government)Entered by:Orchard Media and EventsWales To The WorldCredited:iCrossing UKThe Challenge In November 2022, Cymru — the Welsh national football team — flew out to Qatar to compete in the FIFA World Cup finals. The first time in 64 years that our nation had participated in the world’s biggest [...]