Awards winner (2026) 🏅Afreximbank: Impact StoriesBrand:AfreximbankEntered by:CNNCredits:CNN International | CreateCategory:Corporate Influencer Challenge Afreximbank is a pan‑African multilateral bank driving industrialisation, trade, and infrastructure across Africa and the Caribbean, while working to reshape global perceptions of the continent. Despite enabling high‑impact development, the outcomes of its investments were not widely visible or understood. This limited stakeholder [...]
Awards winner (2026) 🏅UBS: The Craft of SportBrand:UBSEntered by:New York Times AdvertisingCredits:New York Times, The Athletic, Publicis GroupeCategory:Financial Services Challenge UBS wanted to tackle a familiar challenge in financial services: when so many banks claim expertise and trust, how do you stand out with an audience that values performance, discretion and trust? The goal was [...]
Awards winner (2026)🏅 Grand Prix (2026) 🏆Visit Britain: Starring GREAT BritainBrand:Visit BritainEntered by:OMD GermanyCredits:OMD Germany, OMD Media Agency OmniGOV, Tag Worldwide, Pablo Creative AgencyCategory:Travel & Tourism Challenge Britain is famous. That was the problem. For many international travellers, Britain felt familiar. London. Red buses. Royalty. Seen it. As a result, Britain felt like a destination [...]
Awards winner (2026) 🏅Belmond: Life on a TrainBrand:BelmondEntered by:New York Times AdvertisingCredits:NYT Brand StudioCategory:Luxury & Lifestyle Challenge Belmond, part of the LVMH group, operates a global collection of luxury hotels, safaris and trains. This campaign focused on promoting its train portfolio using unique storytelling, spanning six routes across the globe, with a seventh launching in [...]
Awards winner (2026) 🏅L'Oréal Groupe: Meeting the MomentBrand:L'Oréal GroupeEntered by:New York Times AdvertisingCredits:New York Times Advertising, T Brand Studio, Beauty Co-LabCategory:Brand and Media Ownership Partnership (Over €1m) Challenge L’Oréal Groupe is the world’s largest beauty company, reaching 1.5 billion consumers in 150 countries with a mission to “create the beauty that moves the world.” To [...]
Awards winner (2026) 🏅Brand Scotland: Where Innovation ThrivesBrand:Brand ScotlandEntered by:BBC StoryWorksCredits:BBCCategory:Brand & Media Owner Partnership (Under €1m) Challenge Scotland has a strong global reputation for its culture and quality of life, but is less recognised for what it offers businesses, investors, students and skilled talent. In an increasingly competitive global market, Scotland needed to differentiate [...]
Awards winner (2026) 🏅Ferragamo: How to Ski Italian Style with Alberto TombaBrand:FerragamoEntered by:CNBCCredits:CNBCCategory:Small Budget, Great Impact Challenge Few briefs carry the weight of a century. Ferragamo – a house built on the belief that craft holds value – wanted to make their brand feel alive and culturally relevant without the scale of a major above-the-line [...]
Awards winner (2026) 🏅Lego: SMART Play – OOH That Plays BackBrand:LEGOEntered by:Starcom WorldwideCredits:LucasFilm, Disney, Sphere StudiosCategory:Branded Event Challenge Today's kids demand more dynamic, tech‑enabled ways to play. For the LEGO Group, this created a pivotal challenge: how to launch its biggest innovation since the Minifigure in 1978. Enter LEGO® SMART Play™, a fully responsive system [...]
Awards winner (2026) 🏅Samsung: Journey to AI Brand VisibilityBrand:Samsung GalaxyEntered by:Starcom WorldwideCredits:Brandlight.aiCategory:Technology & Telecoms Challenge Consumer discovery is being structurally rewired. 50% of consumers already use AI‑powered search, up to 50% of traditional search traffic is at risk, and $750B in spend could flow through AI‑search by 2028. Publishers' Google referral traffic has fallen ~33% [...]
Awards winner (2025) 🏅Gilead: Ending HIV – The Road to 2030Brand:GileadEntered by:POLITICOCredits:Toast ProductionsCategory:Corporate Influencer Challenge Innovative medications have already changed HIV infection from a deadly disease to a manageable chronic condition. But to end HIV entirely, Europe requires new treatment and prevention options adapted to the needs of individuals, new healthcare policies, and new approaches [...]