Winner 2022 Social Good BrandHyundaiEntered by:BBC Studios (BBC StoryWorks)Credits:Havas Media Germany, Innocean WorldwideJourney To IthacaWhy? Our oceans make up 70% of the planet. Many of us think we live on Planet Earth, but in fact, we live on Planet Ocean. The world’s oceans play a major role in sustaining life on Earth, but they are [...]
Winner 2022Brand & Media Owner Partnership BrandDe Beers GroupEntered by:National GeographicOkavango EternalThe Challenge Today’s eco-aware millennials want to know more about the companies they buy from. They want to trust that their products are not causing harm in their production or distribution but rather are actively creating positive impacts aligned with their own values. For [...]
Highly Commended 2022Brand & Media Owner Partnership BrandAccentureEntered by:Financial TimesCredits:UMAccenture Exchange Series And Partner ContentThe Challenge Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations. In 2021, Accenture set out to gain market share and fuel growth by updating perceptions around its [...]
Winner 2022Travel & Tourism BrandVisit SwedenEntered by:MindshareCredits:Forsman & Bodenfors, Hill+Knowlton, B-Reel Films, LjudbyrånDiscover The OriginalsThe Challenge As the world opened up to international travel once again, Visit Sweden needed to increase inbound tourism to the country by building a stronger brand image of Sweden as an inspiring and sustainable destination. The challenge was to cut [...]
Winner 2022Technology & Telecoms BrandSamsung Galaxy S21 UltraEntered by:Starcom WorldwideCredits:Conde Nast, EdelmanThe Phone Of The Year Captures The Man Of The YearThe Challenge When choosing a smartphone most people now look at camera quality first and foremost. A phone capable of taking very high-quality photos and videos is no longer a novelty, it is an [...]
Winner 2022Media & Entertainment BrandReutersEntered by:ReutersCredits:VMLY&RThe SourceThe Challenge With people being bombarded by news from every angle and from a wide variety of sources, it’s no wonder there has been a decline in trust in news from both businesses and consumers. In fact, according to Reuters 2021 Digital News Report, only 44% of people globally [...]
Winner 2022Luxury & Lifestyle, Grand Prix BrandJohnnie WalkerEntered by:OMG AfricaThe Ones Who... Keep WalkingThe Challenge It’s an exciting time for young people in Africa. Afro-optimism is spiking like never before, and nations are coming together to drive progress across the continent. Collectively, 65% of 18-24-year-olds think ‘the 21st Century will be the African century’ (source: [...]
Winner 2022Financial Services BrandLombard Odier GroupEntered by:Banque Lombard Odier & Cie SACredits:VMLY&R, Wavemaker, RS SolutionsRevealing The Unexpected Value Of NatureThe Challenge Lombard Odier’s current branding campaign journey started in 2016. In that year, we launched a campaign to articulate our central philosophy of “rethink everything,” or constantly re-evaluating the world around us. In 2018, we [...]
Winner 2022Corporate Influencer BrandA.P. Moller – MærskEntered by:Havas BusinessCredits:Creative Agency: &Co.The Upside Of Integrated LogisticsThe Challenge Maersk are one of the largest ocean shippers in the market, moving almost 1 in 4 items around the world. They have relationships with the world’s biggest brands who entrust Maersk to move their product around the world in [...]
Winner 2022Automotive BrandVolkswagenEntered by:PHD GermanyCreditsTwitch, DDB/VoltageThe New Polo Challenger Series: Conquering New StadiumsThe Challenge As a result of the pandemic, life shifted more to the home and consequently also to the digital world. Many people's media consumption has changed accordingly. Younger people in particular are almost no longer accessible via traditional media. And many of [...]