Finalist 2023Rising Star Entered by:WavemakerObinna IwujiThe Elevator Pitch In taking over leadership of the employee resource group wavemaker roots, Obinna has fostered a community of people interested in cultural inclusion in advertising. With this he has contributed to client pitches and brainstorms, created several community events from fundraisers to public speaking workshops, and established opportunities [...]
Winner 2023Brand & Media Owner Partnership BrandBirkenstockEntered by:The New York Times AdvertisingBirkenstock – “Ugly for a Reason”The Challenge In 2022, Birkenstock experienced record sales, partly attributed to the pandemic-induced lockdown and surge in popularity of "ugly" shoes. Despite high consumer awareness, the brand's true purpose wasn't being communicated or understood by consumers. Birkenstock faced a [...]
Winner 2023Automotive BrandVolkswagen ID BuzzEntered by:PHD and Scholz&FriendsID. Buzz – Feeling The Force Of A Perfect PartnershipThe Challenge You could probably draw a picture of the original Volkswagen T1 camper van from memory if we asked you to. It has a cherished place in global culture. But that reverence was a potential barrier to how [...]
Winner 2023Travel & Tourism BrandCymru Wales (Welsh Government)Entered by:Orchard Media and EventsWales To The WorldCredited:iCrossing UKThe Challenge In November 2022, Cymru — the Welsh national football team — flew out to Qatar to compete in the FIFA World Cup finals. The first time in 64 years that our nation had participated in the world’s biggest [...]
Winner 2023Technology & Telecoms BrandDeutsche Telekom AGEntered by:Mindshare GmbH#WhatWeValue: Embracing Volunteerism With Gen ZCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersThe Challenge As telecommunication services become more competitive, Deutsche Telekom’s most imminent challenge as a brand is to stay relevant and top-of-mind among in-market audience. Among all age groups, Gen Z [...]
Winner 2023Social Good BrandDeutsche Telekom AGEntered by:Mindshare GmbH#WhatWeValue: Embracing Volunteerism With GenZCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersWhy? As a leader in the telecommunications sector, Deutsche Telekom aspires to continuously make positive impacts on society. “We won’t stop until everyone is connected” is the brand purpose that motivates us to [...]
Winner 2023Media & Entertainment BrandBumbleEntered by:Havas Media Group LondonBrand AnthemThe Challenge The online dating app category is more cluttered than ever. Not only are major global players diversifying their offering and spending more, new apps like ‘Thursday’ in the UK and Fruitz in France are entering the market with localised activations. Coupled with fatigue at [...]
Winner 2023Luxury & Lifestyle BrandadidasEntered by:EssenceMediacomOzworldCredited:Jam 3The Challenge adidas Originals have been dressing the feet of style icons for decades. Though by 2022 they were losing their lustre in lifestyle, lagging behind Nike in terms of originality, innovation and dynamism amongst Gen-Z globally (Kantar). Our brief was to boost perceptions of the adidas Originals label [...]
Shortlisted 2023Financial Services BrandVisaEntered by:Starcom WorldwideProtecting Gamers Protects VisaCredited:Roblox, Venatus MediaThe Challenge A HARD REALITY: A GENERATION BYPASSING PLASTIC Visa is a global payments technology company. With 2.5 billion credentials in use, Visa connects people through payments all around the world. Visa aims to be the best way to pay and be paid, for everyone, [...]
Winner 2023Corporate Influencer BrandMaerskEntered by:Havas BusinessDiscover New PathsCredited:&Co, CopenhagenThe Challenge Maersk, one of the oldest a shipping companies in the world, is in a transformational journey to become a modern logistics company that can transport goods from start to finish, and not just across the sea. Through various acquisitions over the last few years, the [...]