There are good reasons for brands to spend their ad dollars with trusted news outlets, writes Jamie Credland, CEO of World Media Group, an alliance of leading global media organisations. This year will see more than half the world’s population heading to the polls, with at least 70 countries holding national elections including the US, the […]

Inclusion & Trust in the Commercial Side of the Media Sector One of the objectives of the World Media Group’s working group on Trust & Engagement is to develop a better understanding of the perception of our brands within the wider media / advertising industry. Together with The Third Culture and the Brixton Finishing School, we recently [...]
The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week’s Advertising Week Europe had a whole track dedicated to Purpose & Practice, and while purpose can encompass many things, it’s clear that in today’s [...]