Inclusion & Trust in the Commercial Side of the Media Sector One of the objectives of the World Media Group’s working group on Trust & Engagement is to develop a better understanding of the perception of our brands within the wider media / advertising industry. Together with The Third Culture and the Brixton Finishing School, we recently [...]
The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week’s Advertising Week Europe had a whole track dedicated to Purpose & Practice, and while purpose can encompass many things, it’s clear that in today’s [...]

82% of respondents choose to amplify content through trusted digital media channels  The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual content report: Global Content Marketing Futures. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, focused on budgets and implementation strategies as […]

2021 has been a transition year and while many of us hoped there would be time to reflect, we moved instead into a period of frantic activity. As we enter 2022, will the enthusiasm that came out of the pandemic – to build back better, smarter and greener – hold true? We asked members of [...]

Brands must use the momentum of the pandemic to shift from profit to purpose. To view this article by Damian Douglas, Managing Director EMEA, Time and President of The World Media Group, click