2021 has been a transition year and while many of us hoped there would be time to reflect, we moved instead into a period of frantic activity. As we enter 2022, will the enthusiasm that came out of the pandemic – to build back better, smarter and greener – hold true? We asked members of [...]

Brands must use the momentum of the pandemic to shift from profit to purpose. To view this article by Damian Douglas, Managing Director EMEA, Time and President of The World Media Group, click https://mediacatmagazine.co.uk/its-time-for-real-world-actions/

Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In a world where we’re constantly bombarded by communication, sifting through the millions of data points to decipher what’s true and meaningful would be practically impossible […]

Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of […]

New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running […]

When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant?  Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA […]

By Katya Ionova, Creative Director, UK & EMEA, Business Insider – Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity and human development, it’s no surprise to see governments worldwide prioritising economic recovery above all else. But as we mark the 50th anniversary of Earth […]

Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment.  Earlier this week I was delighted to take part in a webinar run by the World Media Group, a collective of major global publications. The webinar, and ten panellists involved, set out to […]