A panel comprising the World Media Group’s top international journalists gathered in London earlier this week to report back on what went on behind closed doors at this year’s World Economic Forum in Davos. Chaired by Jonathan Birdwell, Interim Global head and Regional head of Europe, Middle East and Africa, Economist Impact, speakers included Suzanne [...]
The Year Ahead in Media and Marketing World Media Group members discuss the priorities for 2023 By Belinda Barker, Chief Executive of the World Media Group When I sat down this time last year to write about 2022, things were looking up for marketers. Coming out of Covid, consumers were spending the money they’d saved [...]
Inclusion & Trust in the Commercial Side of the Media Sector One of the objectives of the World Media Group’s working group on Trust & Engagement is to develop a better understanding of the perception of our brands within the wider media / advertising industry. Together with The Third Culture and the Brixton Finishing School, we recently [...]
The World Media Group (WMG) together with The Third Culture and the Brixton Finishing School would like you to participate in our first-ever industry survey on Inclusion & Trust on the commercial side of the media industry. If you work in the advertising industry, on the client or brand side, in a media agency, a [...]
The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week’s Advertising Week Europe had a whole track dedicated to Purpose & Practice, and while purpose can encompass many things, it’s clear that in today’s [...]
After a two year hiatus because of the pandemic, Advertising Week Europe returns to London this week and the World Media Group and our members are delighted to be participating in a variety of panels and events. If you’re attending Advertising Week, come along and join us. The sessions featuring World Media Group members and [...]
82% of respondents choose to amplify content through trusted digital media channels The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual content report: Global Content Marketing Futures. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, focused on budgets and implementation strategies as […]
What does 2022 hold for media and marketing? World Media Group members predict the trends that will shape the year ahead By Belinda Barker, Chief Executive, the World Media Group 2021 has been a transition year and while many of us hoped there would be time to reflect, we moved instead into a period of [...]
2021 has been a transition year and while many of us hoped there would be time to reflect, we moved instead into a period of frantic activity. As we enter 2022, will the enthusiasm that came out of the pandemic – to build back better, smarter and greener – hold true? We asked members of [...]
Brands must use the momentum of the pandemic to shift from profit to purpose. To view this article by Damian Douglas, Managing Director EMEA, Time and President of The World Media Group, click https://mediacatmagazine.co.uk/its-time-for-real-world-actions/